Mike Rusch

Examiner
DISC Type : cs

Executive Director, Strategic Partnerships at WebMD Ignite

Greater Philadelphia, United States

Overview

Mike Rusch is an Executive Director at WebMD Ignite with over 12 years of experience in healthcare advertising. He specializes in creating ROI-driven, multi-channel campaigns for hospital systems and medical staffing firms. He holds a Bachelors degree in Economics from the University of Delaware.

Outside of his professional life, Mikes attendance at his companys national sales meeting in Philadelphia suggests a connection to the city. Given his East Coast roots, he may follow local sports teams from the area.

Following WebMD Ignites acquisition of Healthwise, his company now provides patient and member education solutions to over 50% of all hospitals in the country.

Personality Overview

Overcautious

Late Adopter

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Healthcare Marketing ROI
His entire career is focused on delivering ROI-driven advertising solutions for hospital systems and medical staffing firms.
Strategic Health Partnerships
As Executive Director of Strategic Partnerships, he develops purpose-built solutions for healthcare organizations to solve industry-wide challenges.
Physician Recruitment
Has extensive experience in advertising sales and business development for hospital branding and physician recruitment initiatives.

Media Appearances

Mike has no verified media appearances

Work History

8-2023
Executive Director, Strategic Partnerships at WebMD Ignite
1-2021 - 8-2023
Director, Strategic Partnerships at WebMD Ignite
5-2020 - 1-2021
Sales Manager at Wolters Kluwer
1-2014 - 5-2020
Senior Account Manager, Team Lead at Wolters Kluwer
8-2012 - 1-2014
National Account Manager at Wolters Kluwer

Education

1998 - 2001
Bachelor's degree from University of Delaware
1997 - 1998
Education details unavailable from Canisius University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Philadelphia, United States Job Level : Senior Designation : Executive Director, Strategic Partnerships at WebMD Ignite
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Mike

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Mike take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Mike

Personality Compatibility


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