Mike Serdar

Questioner
DISC Type : c

Director of Marketing & Communications at AMS Industries, Inc.

Crest Hill, Illinois, United States

Overview

Mike is a Marketing and Communications Director with over a decade of experience in B2B brand strategy and creative leadership. A graduate of Western Illinois University, he has a proven record of leading corporate rebrands and executing content strategies that significantly grow audiences. Colleagues describe him as efficient, innovative, and collaborative.

Outside of his professional role, Mike is an avid disc golf player. He has actively participated in various amateur tournaments and putting leagues in the Joliet, Illinois area, demonstrating a consistent passion for the sport over several years.

His background as a hands-on graphic designer provides him with deep creative expertise that informs his marketing leadership approach.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Corporate Rebranding
He successfully directed his company’s corporate rebrand, which encompassed everything from visual identity and messaging to the final rollout.
B2B Content Strategy
He personally built and executed an organic LinkedIn content strategy that successfully grew the company's audience by over 10, 000 followers.
Creative Leadership
His career progression from graphic designer to marketing director highlights his ability to blend hands-on creative work with high-level strategy.

Media Appearances

Mike has no verified media appearances

Work History

3-2025
Director of Marketing & Communications at AMS Industries, Inc.
10-2020 - 3-2025
Marketing & Communications Manager at AMS Industries, Inc.
2-2017 - 7-2020
Graphics Manager at Metro Exhibit Corporation (MEC)
10-2015 - 2-2017
Art Coordinator at Orbus Exhibit & Display Group
2-2014 - 5-2015
Graphic Designer at bannerville

Education

2009 - 2012
Bachelor of Science (B.S.) from Western Illinois University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Crest Hill, Illinois, United States Job Level : Mid-senior Designation : Director of Marketing & Communications at AMS Industries, Inc.
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mike

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mike take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mike

Personality Compatibility


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