Mike Spink

Evaluator
DISC Type : dsc

Managing Director (Heating & Furniture Division) at Be Modern Ltd

Jarrow, England, United Kingdom

Overview

Mike Spink is the Managing Director of the Heating & Furniture Division at Be Modern Ltd, a UK-based manufacturer. His career, which includes senior roles at Roman Ltd and J T Atkinson & Sons, demonstrates deep expertise in the industry. He is currently focused on driving growth and innovation, recently celebrating the companys 60th anniversary. He attended Barnard Castle School.

Outside of work, Mike is a family man who publicly shares his pride in his childrens growth and accomplishments. He frequently expresses gratitude for his team and emphasizes the companys strong local roots, highlighting the importance he places on people and community.

He is a vocal advocate for UK manufacturing, recently stating his pride in leading a "dedicated UK manufacturer" with deep roots in its local area.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

British Manufacturing
He proudly promotes his company as a "dedicated UK manufacturer" and highlights product credentials like "Made in Britain" to emphasize local production and quality.
Brand Innovation
He is driving the launch of new product ranges and recently unveiled a newly refurbished showroom at the company's headquarters to showcase the latest designs.
Valuing People
He publicly attributes the company's ongoing success to the "fantastic people who make this business what it is, " showing a deep appreciation for his team.

Media Appearances

Mike Spink - Managing Director (Heating & Furniture Division) at Be Modern Ltd. Featured in TheOrg.com

See Now

Work History

1-2020
Managing Director (Heating & Furniture Division) at Be Modern Ltd
2-2019 - 1-2020
Managing Director (Contracts & Heating Division) at Be Modern Ltd
11-2018 - 2-2019
Sales & Marketing Director - Heating division at Be Modern Ltd
11-2017 - 11-2018
Development Manager - Bathroom Products Division at J T ATKINSON & SONS LIMITED
2-2001 - 11-2017
Group Sales Director at Roman Ltd

Education

1984 - 1990
Education details unavailable from Barnard Castle School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Jarrow, England, United Kingdom Job Level : Mid-senior Designation : Managing Director (Heating & Furniture Division) at Be Modern Ltd
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Mike

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Mike take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Mike

Personality Compatibility


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