Mike Stevens

Critic
DISC Type : C

Founder / Editor at Insight Platforms

Greater London, England, United Kingdom

Overview

Mike Stevens is a consultant, publisher, and founder at the intersection of technology, research, and analytics. With over 25 years of experience, including leadership at Vision Critical and Kantar, he now runs Insight Platforms, a leading resource hub, and the consultancy What Next. He holds a BA from the University of Oxford.

He founded Insight Platforms, a resource for research and analytics technology used by over 50, 000 people monthly, featuring a directory of 1, 500+ solutions, training, and events.

Personality Overview

ROI Driven

Information Seeker

Precise

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Research Technology
He founded Insight Platforms, a leading directory and learning site for research technology, and frequently speaks and writes on the topic of 'ResTech'.
AI in Research
His recent posts, podcast interviews, and webinars focus heavily on the impact of generative AI and synthetic data on the market research industry.
Insights Industry Innovation
He hosts "The Founders and Leaders Series" podcast, where he interviews entrepreneurs and leaders who are building the future of the insights and analytics industry.

Media Appearances

Insight Platforms' Mike Stevens on the Emergence of AI‑Native Agencies. Featured in RivalTech Blog

See Now

Work History

3-2018
Founder / Editor at Insight Platforms
11-2017
Lean Insight Consultant at Paraffin
1-2017
Managing Director at What Next Strategy & Planning
9-2010 - 11-2016
EVP & Managing Director, EMEA at Vision Critical
3-2010 - 9-2010
Director, Telecoms, Media & Technology at Simpson Carpenter

Education

1991 - 1995
BA from University of Oxford
1983 - 1991
Education details unavailable from Silcoates School, Wakefield

More Information

Social Presence :

Prographics :

Exp : 31 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Founder / Editor at Insight Platforms
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Mike

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mike take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mike

Personality Compatibility


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