Mike Taft

Enthusiast
DISC Type : i

Director, Partnership Marketing at Yamaha Guitar Group

Los Angeles Metropolitan Area, United States

Overview

Mike has no verified overview

Personality Overview

Consensus Focused

Amiable & Agreeable

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Mike has no verified topics they care about

Media Appearances

Mike has no verified media appearances

Work History

10-2024
Director, Partnership Marketing at Yamaha Guitar Group
3-2024 - 10-2024
Senior Manager, Partnership Marketing at Yamaha Guitar Group
4-2023 - 3-2024
Artist + Influencer Marketing Manager at Yamaha Guitar Group
1-2016 - 8-2022
Global Artist Relations Manager, Specialty Brands - Gretsch Guitars at Fender Musical Instruments Corporation
7-2001 - 12-2015
Artist Relations Manager at Ibanez Guitars

Education

1990 - 1995
Bachelor of Arts from Western Washington University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Partnership Marketing at Yamaha Guitar Group
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Mike

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Mike take some risk or not?

  • They can take some low-probability risks if needed.

You And Mike

Personality Compatibility


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