Mike Waywell in

Mike Waywell

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Consumer Marketing - UK Lead at Klarna
📍 United Kingdom

Mike is a marketing leader with over 14 years of experience shaping strategy for iconic global brands like Nike, Coca-Cola, and Maserati. As UK Consumer Marketing Lead at Klarna, he combines strategic vision from top creative agencies with hands-on leadership to drive brand growth, recently overseeing Klarnas largest-ever UK brand activation.

Outside of his extensive marketing career, Mike has shown interest in the entertainment world, specifically following developments from PlayStation and Sony Pictures Entertainment. He has also previously dedicated time to pro-bono projects for the suicide prevention charity CALM, demonstrating a commitment to social causes.

Unique fact: He led the global brand relaunch of Maserati, which featured David Beckham as a global ambassador.

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Experience
10 Years
Current Role
Consumer Marketing - UK Lead
Location
United Kingdom
Personality Overview

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Priorities

Topics Mike cares about

Iconic Brand Building
He has a long history of growing world-renowned brands, including Nike, Coca-Cola, and Maserati, focusing on bold storytelling and culturally resonant campaigns.
Fintech Marketing
Currently leads UK consumer marketing for Klarna, focusing on brand strategy, digital campaigns, and preparing the company for its IPO.
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Career

Work history

6-2023
Consumer Marketing - UK Lead
Klarna
2-2022 - 6-2023
Global Brand Creative Lead
Klarna
12-2020 - 2-2022
Group Account Director
Droga5
9-2020 - 12-2020
Mother
Mother
12-2018 - 8-2020
Account Director
Wieden + Kennedy
In the press

Media appearances

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Education
2007 - 2010
2.1 BSc (Hons)
Alliance Manchester Business School
2005 - 2007
Education details unavailable
Carmel Sixth Form College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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