Mike Weber

Inquirer
DISC Type : dc

Founder & CEO at Frutero Ice Cream

Long Branch, New Jersey, United States

Overview

Mike Weber is the Founder and CEO of Frutero Ice Cream, a brand inspired by a trip to India. A graduate of The Wharton Schools MBA program, he leveraged his prior experience in strategy at Deloitte and analytics at WeissBeerger to launch his own CPG company, successfully scaling it into thousands of stores.

From a young age, Mike has enjoyed exploring cultures through culinary experiences. This passion directly led to the creation of his tropical fruit ice cream brand. He is deeply committed to the entrepreneurial journey, from celebrating the first small sales to wearing a banana suit for promotion.

He and his co-founder met on the first day of their MBA program at Wharton after being randomly assigned to sit next to each other.

Personality Overview

Hard To Convince

Demanding

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

CPG Entrepreneurship
Founded Frutero Ice Cream while at Wharton, growing it into a national brand available in major retailers like Costco and Whole Foods.
Brand Storytelling
Focuses on the authentic origin of his company, inspired by global travels and a passion for unique culinary experiences.
Food & Beverage Innovation
Identified a gap in the U. S. market for tropical fruit ice cream and sources high-quality, real fruit from around the world to create unique flavors.

Media Appearances

Mike has no verified media appearances

Work History

5-2020
Founder & CEO at Frutero Ice Cream
Marketing & Analytics Manager at WeissBeerger (acquired by Abinbev)
Consultant - Strategy & Operations at Deloitte Consulting
Business Analyst - Strategy & Operations at Deloitte Consulting
6-2013 - 9-2013
Financial Leadership Program Intern at Nielsen

Education

2018 - 2020
Master of Business Administration - MBA from The Wharton School
2009 - 2014
Bachelor of Science (BS) from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 6 Location : Long Branch, New Jersey, United States Job Level : Leadership Designation : Founder & CEO at Frutero Ice Cream
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Mike

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Mike take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Mike

Personality Compatibility


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