Mike Wood

Energizer
DISC Type : I

Founder and CEO at Freedom Ltd

Waltham Abbey, England, United Kingdom

Overview

Mike Wood is the entrepreneurial founder of Freedom Ltd, a market-leading event company he established in 1996. As CEO for 28 years, he pioneered innovations like individual payment systems for groups. He is an alumnus of The University of Manchester and the Goldman Sachs 10KSB program at the University of Oxford.

After successfully leading his company for nearly three decades, organizing over 50, 000 events, Mike recently sold the business to take early retirement.

Personality Overview

Full Of Energy

Believer

Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Entrepreneurial Journey
Founded a company from scratch, led it as CEO for 28 years, and successfully navigated its sale to enter early retirement.
Event Tech
Pioneered market-leading developments for event planning, including individual payments, mystery activities, and dynamic online bookings for stag and hen parties.
Payment Systems
As CEO of Epasy Ltd, he developed and trialled a group individual payment system API with major brands like Legoland and Alton Towers.

Media Appearances

Mike has no verified media appearances

Work History

1-2019 - 8-2024
Founder and CEO at Freedom Ltd
1-2014 - 12-2017
CEO at Epasy Ltd
10-1996
CEO at Freedom Ltd
11-1994 - 12-1996
Senior National Account Manager at Pasta Foods Limited

Education

2021 - 2021
Goldman Sachs 10KSB from University of Oxford
1987 - 1990
Bachelor of Science (B.S.) from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 28 Location : Waltham Abbey, England, United Kingdom Job Level : Leadership Designation : Founder and CEO at Freedom Ltd
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Mike

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Mike take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Mike

Personality Compatibility


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