Mikhail Bohra

Inquirer
DISC Type : cd

Cofounder & CMO at Luxora Experiences

Noida, Uttar Pradesh, India

Overview

Mikhail Bohra is a marketing-focused cofounder with a track record of scaling companies for global markets. At Harbor365, he grew the company to a $10M ARR, and he now leads Luxora Experiences, a venture in the medical tourism sector. He holds a Master of Science from the University of Tampa.

Beyond his professional endeavors, Mikhail is an analytical thinker who contemplates systemic societal issues, such as healthcare inequality and its fundamental causes. He is motivated by a desire to solve complex human problems by combining technology with trust and a better customer experience.

He is pioneering a "Vacation + Surgery" model to address long healthcare wait times in Western countries by connecting patients with medical hubs in Asia.

Personality Overview

Upfront

Demanding

Hard To Convince

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Medical Tourism
Cofounded Luxora Experiences to solve long healthcare wait times in the West by connecting patients with high-quality medical care in India, Thailand, Turkey, and South Korea.
Go-To-Market Strategy
Views the challenges in medical tourism as a "GTM problem to solve, " leveraging his marketing and execution background to build his new venture, Luxora.
Global Brand Scaling
Successfully led Harbor365, a protective clothing company, to a profitable $10 million ARR, demonstrating expertise in expanding a brand's international presence.

Media Appearances

Mikhail has no verified media appearances

Work History

6-2025
Cofounder & CMO at Luxora Experiences
10-2018
Cofounder & CMO at HARBOR365
4-2017 - 9-2018
Head Of Marketing at SoulFit Nutrition
8-2016 - 12-2016
Public Affairs/ Social Media Intern at LifeLink Foundation

Education

2014 - 2016
Master of Science (MS) from University of Tampa

More Information

Social Presence :

Prographics :

Exp : 8 Location : Noida, Uttar Pradesh, India Job Level : Leadership Designation : Cofounder & CMO at Luxora Experiences
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Insights For Selling To Mikhail

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mikhail is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Mikhail

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mikhail move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Mikhail take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Mikhail

Personality Compatibility


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