Mikkel Marsvin Laurberg

Questioner
DISC Type : c

BDR at Adversus

Aarhus, Central Denmark Region, Denmark

Overview

Mikkel is a Business Development Representative at Adversus, focused on building strong B2B pipelines and partnerships. He recently transitioned from a fast-paced B2C sales environment and centers his approach on genuine, customer-focused conversations. He is a graduate of Egaa Gymnasium and is actively building his professional brand.

Outside of work, Mikkel is passionate about motorsports and follows the Williams Racing team. He has also dedicated his time to volunteer work, serving as a teacher at the Bernard Secondary School, indicating an interest in education and giving back to the community.

On his first-ever prospect call, he was so nervous that when the person answered, he was unable to say a word.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

B2B Sales Transition
He often shares his learnings and challenges after moving from B2C to B2B sales, noting the longer cycles and need for more patience.
Customer-Centric Selling
He prioritizes understanding a customer's challenges and goals, believing in genuine conversations over simply selling a product from the first interaction.
Motorsports
He is a fan of professional racing, specifically showing an interest in the Williams Racing team in his professional profile.

Media Appearances

Mikkel has no verified media appearances

Work History

2-2025
BDR at Adversus
4-2024 - 12-2024
Kunderådgiver at Falck
9-2023 - 12-2023
Frivillig at Self-employed
2020 - 2023
Lukkeansvarlig at Netto, Salling Group

Education

8-2020 - 5-2023
Gymnasieeksamen from Egaa Gymnasium

More Information

Social Presence :

Prographics :

Exp : 5 Location : Aarhus, Central Denmark Region, Denmark Job Level : Junior Designation : BDR at Adversus
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Insights For Selling To Mikkel Marsvin

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mikkel Marsvin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mikkel Marsvin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mikkel Marsvin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mikkel Marsvin take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mikkel Marsvin

Personality Compatibility


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