Mille Just Nielsen CMO, CCO in

Mille Just Nielsen CMO, CCO

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Chief Commercial Officer (CCO) at Krifa
📍 Aarhus, Central Denmark Region, Denmark

Mille Just Nielsen is the Chief Commercial Officer at Krifa, bringing over 20 years of experience in marketing and communications. A graduate of Aarhus University, she is a data-driven leader focused on ROI and ensuring marketings contribution to the bottom line. Colleagues have highlighted her strategic overview and appreciative leadership style.

Mille believes marketing must be a central, respected part of any business. Her philosophy is that the channel is irrelevant; the goal is to meet customers where they are and provide measurable commercial value, ensuring everyone in a company understands the customer journey.

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Experience
30 Years
Current Role
Chief Commercial Officer (CCO)
Job Level
Leadership
Location
Aarhus, Central Denmark Region, Denmark
Personality Overview

How Mille shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Mille cares about

Bottom-Line Marketing
Strongly advocates that marketing activities are only valuable if they demonstrably support the business and positively impact the bottom line.
Customer Journey
Believes that a deep understanding of the customer journey should be embedded across the entire company, not just within the marketing department.
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Career

Work history

4-2025
Chief Commercial Officer (CCO)
Krifa
4-2024
Advisory Board Member
Gammelbys
7-2021 - 4-2025
SVP, MARCOM and Business Insights & IT
Formuepleje
12-2018 - 7-2021
CMO
Systematic A/S
8-2017 - 11-2018
Nordic Marketing Director
ITW Construction Products – Danmark
In the press

Media appearances

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Education
2001 - 2001
Course
Aarhus University
1995 - 1998
HD Afsætningsøkonomi
Aarhus University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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