Mille Just Nielsen CMO, CCO

Enigma
DISC Type : icd

Chief Commercial Officer (CCO) at Krifa

Aarhus, Central Denmark Region, Denmark

Overview

Mille Just Nielsen is the Chief Commercial Officer at Krifa, bringing over 20 years of experience in marketing and communications. A graduate of Aarhus University, she is a data-driven leader focused on ROI and ensuring marketings contribution to the bottom line. Colleagues have highlighted her strategic overview and appreciative leadership style.

Mille believes marketing must be a central, respected part of any business. Her philosophy is that the channel is irrelevant; the goal is to meet customers where they are and provide measurable commercial value, ensuring everyone in a company understands the customer journey.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Bottom-Line Marketing
Strongly advocates that marketing activities are only valuable if they demonstrably support the business and positively impact the bottom line.
Customer Journey
Believes that a deep understanding of the customer journey should be embedded across the entire company, not just within the marketing department.
Data-Driven Leadership
Emphasizes using data and business insights to guide commercial strategy, drive sales, and achieve measurable results, as reflected in her previous senior roles.

Media Appearances

Mille has no verified media appearances

Work History

4-2025
Chief Commercial Officer (CCO) at Krifa
4-2024
Advisory Board Member at Gammelbys
7-2021 - 4-2025
SVP, MARCOM and Business Insights & IT at Formuepleje
12-2018 - 7-2021
CMO at Systematic A/S
8-2017 - 11-2018
Nordic Marketing Director at ITW Construction Products – Danmark

Education

2001 - 2001
Course from Aarhus University
1995 - 1998
HD Afsætningsøkonomi from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Aarhus, Central Denmark Region, Denmark Job Level : Leadership Designation : Chief Commercial Officer (CCO) at Krifa
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Insights For Selling To Mille Just Nielsen

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mille Just Nielsen is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Mille Just Nielsen

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Mille Just Nielsen move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Mille Just Nielsen take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Mille Just Nielsen

Personality Compatibility


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