Min Kim

Inspirer
DISC Type : di

Chief Marketing Officer at Lumin Lending

Irvine, California, United States

Overview

Min Kim is a data and analytics leader specializing in the marketing and mortgage industries. As Chief Marketing Officer at Lumin Lending, he leverages big data and predictive modeling to drive business intelligence and enhance performance. He holds an MBA from the University of California, Irvine, The Paul Merage School of Business.

Outside of his primary role, Min shows a keen interest in macroeconomics and financial markets. He actively follows trends related to the Dow Jones Industrial Average, economic recessions, and the Federal Reserve, analyzing their impact on the broader financial landscape and mortgage industry.

Unique fact: Min holds a patent for a lead management system that utilizes digital real-estate referrals.

Personality Overview

Achievment Oriented

Fast Adopter

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Data-Driven Marketing
His career focuses on using advanced analytics and big data to optimize marketing spend, improve conversion rates, and enhance ROI across digital, direct mail, and aggregator channels.
Lead Optimization
Has extensive experience enhancing lead quality and conversion, including implementing an AI-driven lead allocation system at Zillow and holding a patent for a lead management system.
Predictive Analytics
Skilled in developing predictive models and AI-driven systems to forecast performance, score leads, and transform complex datasets into actionable business strategies.

Media Appearances

Min has no verified media appearances

Work History

11-2025
Chief Marketing Officer at Lumin Lending
1-2025 - 7-2025
EVP of Marketing and Analytics at AmeriSave Mortgage Corporation
8-2023 - 12-2024
Director of Sales Operations at Zillow
8-2022
Consultant at Domestique Works
8-2012 - 8-2022
EVP, Marketing and Analytics at loanDepot

Education

Master of Business Administration (MBA) from University of California, Irvine - The Paul Merage School of Business
BA from UC Irvine

More Information

Social Presence :

Prographics :

Exp : 18 Location : Irvine, California, United States Job Level : Leadership Designation : Chief Marketing Officer at Lumin Lending
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Insights For Selling To Min

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Min is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Min

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Min move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Min take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Min

Personality Compatibility


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