Mina K.

Critic
DISC Type : C

Marketing Manager at Atominvest

London, England, United Kingdom

Overview

Mina is a marketing professional with a focus on the Tech and SaaS industries, currently serving as a Marketing Manager at Atominvest while also running her own firm, NowMa Agency. A graduate of Imperial Colleges Strategic Marketing Masters program, she is described by colleagues as strategic, creative, and highly collaborative.

She demonstrates a strong drive for continuous learning, having successfully pursued her masters degree while managing a full-time international marketing role and her entrepreneurial venture. Mina also shows a passion for global causes, recently promoting a charity initiative to improve education for children and teachers in Cambodia.

Interestingly, she won a national high school award for a mathematics research project on the “Generalized Minimal Spanning Tree. ”

Personality Overview

Information Seeker

Critic

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Tech & SaaS Marketing
Her professional headline and consultancy, NowMa Agency, explicitly focus on providing marketing solutions for the Technology and SaaS sectors.
Strategic Marketing
She holds an MSc in Strategic Marketing from Imperial College and is consistently praised by peers for her strategic and intelligent approach to marketing challenges.
Entrepreneurship
She is the founder of NowMa Agency, a marketing consultancy she launched and managed while also working full-time and completing her master's degree.

Media Appearances

Mina has no verified media appearances

Work History

5-2025
Marketing Manager at Atominvest
1-2021
Founder at NowMa Agency
9-2019 - 5-2025
Senior International Marketing Executive | Europe, Sub-Sharan Africa & LATAM at Renaissance Learning
9-2021 - 8-2022
UK Marketing Executive at Renaissance Learning
9-2019 - 8-2020
Marketing Intern at Renaissance Learning

Education

2021 - 9-2023
Master's degree from Imperial Business School
2017 - 2021
Bachelor of Science - BSc from University of Bath

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Middle Designation : Marketing Manager at Atominvest
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Insights For Selling To Mina

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mina is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Mina

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Mina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mina

Personality Compatibility


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