Research Director - Head of Sport Media Rights, Sponsorship and Consumer Research at Ampere Analysis
📍 London, England, United Kingdom
Minal is the Research Director at Ampere Analysis, where she leads the sport media rights, sponsorship, and consumer research divisions. An alumna of Kings College London with a European Sponsorship Association Diploma, she is described by others as professional, motivated, and organized, with a strong sales drive.
Outside of work, Minal shows a keen interest in the business side of major entertainment companies like The Walt Disney Company and Sony Pictures Entertainment. She also follows the evolving narratives and media portrayal of professional athletes.
She recently appeared on the BBCs Media Show to discuss athlete privacy alongside former British number one tennis player, Johanna Konta.
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Experience
15 Years
Current Role
Research Director - Head of Sport Media Rights, Sponsorship and Consumer Research
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview
How Minal shows up
Risk-Taker
Impact-Driven
Candid & Clear
They are very proud of what they do. More than the product, they care about the effectiveness of the product. They respond well to strong and respectful communication.
Priorities
Topics Minal cares about
Sports Media Rights
As Head of Sport Media Rights, she frequently analyzes and presents on market trends, rights valuation, and broadcaster strategies for entities like the Premier League and UEFA.
Streaming Service Strategy
Writes and speaks about how streaming platforms are increasingly using live sports to acquire new audiences and generate advertising revenue, analyzing key market trends.
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Career
Work history
5-2024
Research Director - Head of Sport Media Rights, Sponsorship and Consumer Research
Ampere Analysis
4-2023 - 6-2024
Research Director - Consumer Lead
Ampere Analysis
4-2021 - 4-2023
Principal Analyst - Consumer Research Lead
Ampere Analysis
4-2019 - 4-2021
Consumer Research Lead
Ampere Analysis
7-2018 - 3-2019
Head of Research
Aser Group
In the press
Media appearances
Visibility, sponsorship & media rights: The growth of women's sport – The Amp Podcast. Featured in Ampere Analysis
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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