Minal Modha

Commander
DISC Type : D

Research Director - Head of Sport Media Rights, Sponsorship and Consumer Research at Ampere Analysis

London, England, United Kingdom

Overview

Minal is the Research Director at Ampere Analysis, where she leads the sport media rights, sponsorship, and consumer research divisions. An alumna of Kings College London with a European Sponsorship Association Diploma, she is described by others as professional, motivated, and organized, with a strong sales drive.

Outside of work, Minal shows a keen interest in the business side of major entertainment companies like The Walt Disney Company and Sony Pictures Entertainment. She also follows the evolving narratives and media portrayal of professional athletes.

She recently appeared on the BBCs Media Show to discuss athlete privacy alongside former British number one tennis player, Johanna Konta.

Personality Overview

Risk-Taker

Impact-Driven

Candid & Clear

They are very proud of what they do.  More than the product, they care about the effectiveness of the product. They respond well to strong and respectful communication.

Topics They Care About

Sports Media Rights
As Head of Sport Media Rights, she frequently analyzes and presents on market trends, rights valuation, and broadcaster strategies for entities like the Premier League and UEFA.
Streaming Service Strategy
Writes and speaks about how streaming platforms are increasingly using live sports to acquire new audiences and generate advertising revenue, analyzing key market trends.
Sponsorship & Investment
Her role covers in-depth sponsorship research, and she is a featured speaker on sports investment and commercial revenue growth at major industry events.

Media Appearances

Visibility, sponsorship & media rights: The growth of women's sport – The Amp Podcast. Featured in Ampere Analysis

See Now

Work History

5-2024
Research Director - Head of Sport Media Rights, Sponsorship and Consumer Research at Ampere Analysis
4-2023 - 6-2024
Research Director - Consumer Lead at Ampere Analysis
4-2021 - 4-2023
Principal Analyst - Consumer Research Lead at Ampere Analysis
4-2019 - 4-2021
Consumer Research Lead at Ampere Analysis
7-2018 - 3-2019
Head of Research at Aser Group

Education

2007 - 2010
2:1 Hons from King's College London
Education details unavailable from Queen Elizabeth's Girls' School

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Research Director - Head of Sport Media Rights, Sponsorship and Consumer Research at Ampere Analysis
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Insights For Selling To Minal

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Minal is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Minal

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Minal move?

  • They can take decisions very fast if you manage to convince them.
  • Can Minal take some risk or not?

  • The risks don’t matter much to them.

You And Minal

Personality Compatibility


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