Mindaugas Petrutis

Commander
DISC Type : D

CVO (Chief Vibecoding Officer) at Hit-Boy

Greater Boston, United States, Ireland

Overview

Mindaugas Petrutis builds AI-native digital products and fan experiences for clients in music, fashion, and film. He previously scaled the influencer program at Lovable, generating over 111 million organic views. Described by others as progressive, humble, and empathetic, he holds a certification in Vibe Coding.

His entrepreneurial spirit is evident through his founding of Backchannel, a program designed to help professionals navigate the job search process more effectively. He has a background in Business Administration and enjoys creating content that makes brands culturally relevant, turning his former employer, Lovable, into his first client.

His current title is CVO (Chief Vibecoding Officer) for the 3x Grammy award-winning producer Hit-Boy.

Personality Overview

Impact-Driven

Very Quick

Risk-Taker

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They put a lot of effort into ensuring personal success.

Topics They Care About

Digital Fan Experiences
He currently builds fan-facing digital products for music and film clients, including immersive 3D worlds, browser-based games, and virtual cinematic experiences.
Creator Economy
He built the influencer marketing function from scratch at Lovable, onboarding hundreds of creators and scaling the program to over 111M organic views in nine months.
AI-Native Products
His focus is on building AI-native digital products for artists, labels, and creative brands that lack their own technical teams.

Media Appearances

Interview With Mindaugas Petrutis (MP) from Lovable | Episode #13 - Builder's Growth Lab. Featured in Builder's Growth Lab (iHeart)

See Now

Work History

2-2026
CVO (Chief Vibecoding Officer) at Hit-Boy
2-2026
Content Creator at Lovable
6-2025 - 2-2026
Influencer marketing lead at Lovable
4-2025 - 2-2026
Advisor at Verified
4-2025 - 12-2025
Founder at Backchannel

Education

1988 - 2000
Leaving Certificate from Adolfas Jucys Secondary School
2000 - 2001
Business Administration from Lithuanian Christian College, LCC

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Boston, United States, Ireland Job Level : Leadership Designation : CVO (Chief Vibecoding Officer) at Hit-Boy

Interested in

Sports

Varsity Basketball Team

URL has been copied!

Insights For Selling To Mindaugas

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mindaugas is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mindaugas

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Mindaugas move?

  • If convinced, they can reach decisions quite fast.
  • Can Mindaugas take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Mindaugas

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.