Mindaugas Petrutis in

Mindaugas Petrutis

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CVO (Chief Vibecoding Officer) at Hit-Boy
📍 Greater Boston, United States, Ireland

Mindaugas Petrutis builds AI-native digital products and fan experiences for clients in music, fashion, and film. He previously scaled the influencer program at Lovable, generating over 111 million organic views. Described by others as progressive, humble, and empathetic, he holds a certification in Vibe Coding.

His entrepreneurial spirit is evident through his founding of Backchannel, a program designed to help professionals navigate the job search process more effectively. He has a background in Business Administration and enjoys creating content that makes brands culturally relevant, turning his former employer, Lovable, into his first client.

His current title is CVO (Chief Vibecoding Officer) for the 3x Grammy award-winning producer Hit-Boy.

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Current Role
CVO (Chief Vibecoding Officer)
Job Level
Leadership
Location
Greater Boston, United States, Ireland
Personality Overview

How Mindaugas shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Mindaugas cares about

Digital Fan Experiences
He currently builds fan-facing digital products for music and film clients, including immersive 3D worlds, browser-based games, and virtual cinematic experiences.
Creator Economy
He built the influencer marketing function from scratch at Lovable, onboarding hundreds of creators and scaling the program to over 111M organic views in nine months.
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Career

Work history

2-2026
CVO (Chief Vibecoding Officer)
Hit-Boy
2-2026
Content Creator
Lovable
6-2025 - 2-2026
Influencer marketing lead
Lovable
4-2025 - 2-2026
Advisor
Verified
4-2025 - 12-2025
Founder
Backchannel
In the press

Media appearances

Interview With Mindaugas Petrutis (MP) from Lovable | Episode #13 - Builder's Growth Lab. Featured in Builder's Growth Lab (iHeart)
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Education
1988 - 2000
Leaving Certificate
Adolfas Jucys Secondary School
2000 - 2001
Business Administration
Lithuanian Christian College, LCC
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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