Mindy De Hooge

Energizer
DISC Type : I

Director of Engineering, Horizontal Teams at Strava

San Francisco, California, United States

Overview

Mindy de Hooge is a Director of Engineering at Strava, where she leads horizontal engineering teams focused on web platforms, frameworks, and core services. With a background in database development and distributed systems and an education from Iowa State University, she is passionate about building high-performing, empathetic teams.

Based on her interests, she appears to follow developments from Blizzard Entertainment, suggesting a possible connection to the world of gaming and large-scale online communities. She also maintains an interest in her alma mater, the University of California, Berkeley.

Unique fact: Mindy progressed from a Technical Support Escalation Engineer to a Director of Engineering within the same industry.

Personality Overview

Full Of Energy

Informal

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Engineering Leadership
Her profile highlights a passion for building empathetic and high-performing engineering teams, a core focus of her director-level roles at Strava.
Developer Platforms
She explicitly states her excitement for creating great development platforms and currently manages teams responsible for frameworks, tools, and core services.
Trust and Safety
Previously served as Director of Engineering for Trust and Safety at Strava, building the department to ensure user safety and data compliance.

Media Appearances

Mindy has no verified media appearances

Work History

1-2025
Director of Engineering, Horizontal Teams at Strava
1-2024 - 1-2025
Director of Engineering, Trust and Safety at Strava
2-2022 - 2-2024
Senior Engineering Manager at Strava
3-2015 - 1-2018
Eng Lead/Senior Software Developer at OSIsoft
2-2012 - 3-2015
Technical Support Escalation Engineer at OSIsoft

Education

2009 - 2011
BS from Iowa State University
2007 - 2009
Chemical Engineering from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director of Engineering, Horizontal Teams at Strava
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Insights For Selling To Mindy

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mindy is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Mindy

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mindy move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Mindy take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Mindy

Personality Compatibility


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