Nick Popoff

Inspirer
DISC Type : id

Director of Engineering at Everlaw

Oakland, California, United States

Overview

Nick Popoff is an experienced engineering leader at Everlaw, focused on scaling technical organizations and developing strategies to meet business goals. He specializes in building products for enterprise SaaS, consumer marketplace, and AI verticals. Colleagues describe him as thoughtful, perceptive, and a standout mentor.

He has a career progression framework for new software engineers, focused on gaining depth in a single technical area, named the "Popoff Progression" after him.

Personality Overview

Charming & Persuasive

Generous

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Scaling Engineering Teams
He has proven experience growing engineering and data organizations, including increasing team size by 3X at Lily AI and managing over 50 engineers at Eventbrite.
AI in Legal Tech
His current role at Everlaw involves the intersection of AI and legal ediscovery, and he previously adopted LLM technologies in a past role.
Mentoring Engineers
He is recognized as an excellent mentor, with a career development framework for new graduates named the "Popoff Progression" after him.

Media Appearances

Nick has no verified media appearances

Work History

10-2025
Director of Engineering at Everlaw
6-2023 - 3-2024
Vice President of Engineering at Lily AI
12-2020 - 6-2023
Senior Director of Engineering, Consumer and Marketing Tools at Eventbrite
10-2017 - 12-2020
Director Of Engineering at Eventbrite
2-2015 - 10-2017
Senior Engineering Manager, Creator Growth and At Event Experience at Eventbrite

Education

Nick has no verified education history

More Information

Social Presence :

Prographics :

Exp : 11 Location : Oakland, California, United States Job Level : Mid-senior Designation : Director of Engineering at Everlaw
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Nick

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Nick take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Nick

Personality Compatibility


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