Jake Reynolds

Questioner
DISC Type : c

Head of Engineering, Coalition Security at Coalition, Inc.

Minneapolis, Minnesota, United States

Overview

Jake Reynolds is the Head of Engineering for Coalition Security, a role he assumed after Coalition acquired Wirespeed, the automated MDR company he co-founded. An expert in building and breaking software, he previously led product and emerging technology at NetSPI, growing a new platform to over $2M ARR. People who have worked with him describe him as responsive, expedient, and professional.

Originally from the Minneapolis area, Jake is a graduate of the University of Minnesota. He is a licensed amateur radio operator, holding a Technician Class license from the FCC, which reflects a deep interest in communication technologies that extends beyond his professional work in cybersecurity.

Unique fact: He co-authored a public advisory for a significant cybersecurity vulnerability (CVE-2013-6117) affecting digital video recorders.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Automated MDR
Co-founded and served as CTO of Wirespeed, the "world's fastest MDR, " which was acquired by Coalition. His focus is on millisecond-level threat triage.
Cyber Insurance
His company was acquired by cyber insurer Coalition, Inc. , and he actively promotes the value of their "Active Insurance" model which combines coverage with security tools.
Attack Surface Management
At NetSPI, he led the Attack Surface Management platform from its inception to significant recurring revenue, demonstrating expertise in this area of proactive security.

Media Appearances

Jake has no verified media appearances

Work History

11-2025
Head of Engineering, Coalition Security at Coalition, Inc.
7-2024 - 11-2025
Co-Founder / CTO at Wirespeed
9-2021 - 12-2023
Head of Emerging Technology at NetSPI
8-2019 - 9-2021
Head of Product at NetSPI
1-2019 - 8-2019
Principal Security Consultant at NetSPI

Education

2013 - 2016
Bachelors from University of Minnesota
2013 - 2014
PSEO from Normandale Community College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Minneapolis, Minnesota, United States Job Level : Mid-senior Designation : Head of Engineering, Coalition Security at Coalition, Inc.
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Insights For Selling To Jake

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jake is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jake

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jake move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jake take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jake

Personality Compatibility


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