Minerva Kelada

Examiner
DISC Type : cs

Chief Medical Officer for Imperial County Medical Group at Imperial County Physicians Medical group

Calexico, California, United States

Overview

Dr. Minerva Kelada is the Chief Medical Officer for Imperial County Physicians Medical Group, with over 30 years of experience dedicated to community healthcare. A UCLA medical school graduate, she founded a clinic on the US-Mexico border, demonstrating a long-standing commitment to serving underserved populations through clinical leadership and strategic planning.

Outside of medicine, Dr. Kelada is a polyglot, fluent in five languages including Spanish, Arabic, and Greek. Her passions include real estate development, where she enjoys redeveloping old properties, and art. She also engages in international missionary medical work in Africa and Egypt and enjoys vacationing in Mexico.

She recently received a global Lifetime Achievement Award (2023) and a Visionaries Award (2024) for her contributions to healthcare.

Personality Overview

Status Quo Seeker

Process Oriented

Overcautious

They are always well-planned and adopt a systematic approach.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Border Healthcare
Founded and ran an urgent care clinic on the Mexico-USA border for over 30 years, showcasing a deep commitment to underserved communities.
Medical Education
Served as an adjunct professor at UCSD and a consultant for the California Medical Board, highlighting a passion for mentoring the next generation of physicians.
Adolescent Health
Has been involved in research related to teenagers and is developing programs to encourage physical activity and reduce screen time for youth.

Media Appearances

Dr. Minerva Kelada: A Dedicated Leader in Family Medicine at Imperial County Physicians Medical Group. Featured in IssueWire

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Dr. Mervat G. Kelada shares three simple steps to protect yourself from COVID‑19. Featured in Facebook (Imperial County Physicians Medical Group)

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Minerva Kelada, MD, FAAFP, a Family Physician with Imperial County Physicians Medical Group. Featured in IssueWire

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Work History

4-2019
Chief Medical Officer for Imperial County Medical Group at Imperial County Physicians Medical group
1-2019
Chief Medical Officer at County of Imperial
1-2001 - 1-2013
Medical consultant at california medical board consultant
4-1995 - 1-2015
UCSD at University of California, San Diego - School of Medicine
2-1995
owner adminstrator at deanza clinics

Education

7-1988 - 7-1990
Education details unavailable from UCLA
7-1987 - 12-2002
Medicine from UCLA

More Information

Social Presence :

Prographics :

Exp : 28 Location : Calexico, California, United States Job Level : Leadership Designation : Chief Medical Officer for Imperial County Medical Group at Imperial County Physicians Medical group
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Insights For Selling To Minerva

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Minerva is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Minerva

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Minerva move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Minerva take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Minerva

Personality Compatibility


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