Minna Rollins

Editor
DISC Type : CS

Professor of Marketing at University of West Georgia

Atlanta Metropolitan Area, United States

Overview

Minna has no verified overview

Personality Overview

Slow Buyer

Late Adopter

Skeptic

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Minna has no verified topics they care about

Media Appearances

Minna has no verified media appearances

Work History

7-2018
Professor of Marketing at University of West Georgia
9-2015 - 7-2020
Associate Editor at Journal of Business and Industrial Marketing
8-2014
Visiting Professor of International Business at University of Eastern Finland
7-2013 - 6-2018
Associate Professor of Marketing at University of West Georgia
8-2008 - 6-2013
Assistant Professor of Marketing at University of West Georgia

Education

D.Sc. from Turun yliopisto - University of Turku
Marketing from Georgia State University - J. Mack Robinson College of Business

More Information

Social Presence :

Prographics :

Exp : 20 Location : Atlanta Metropolitan Area, United States Job Level : N/A Designation : Professor of Marketing at University of West Georgia
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Insights For Selling To Minna

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Use a presentation with information before getting into a live product walkthrough
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Minna is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Minna

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Minna move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Minna take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Minna

Personality Compatibility


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