Miquel Campmany

Questioner
DISC Type : c

Dean - President of the Board at Col.legi Professional del Màrqueting i la Comunicació de Catalunya

Greater Barcelona Metropolitan Area, Spain

Overview

Miquel Campmany is a seasoned branding and communications expert with extensive experience at Nestlé, currently serving as the Iberian Marketing Capability Manager. He also holds the prestigious position of Dean at the Professional College of Marketing and Communication of Catalonia, blending corporate leadership with academic insight from his time as a professor and his degree from Universitat Autònoma de Barcelona.

He is a respected voice in the industry, contributing to advisory boards and speaking on the evolution of marketing. His work reflects a deep commitment to advancing the marketing and communication sector in Catalonia and beyond.

Unique fact: Miquel advocates for educating consumers from kindergarten to enrich their decision-making criteria against a backdrop of fierce brand competition.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Purpose-Driven Branding
He emphasizes creating brands that, beyond describing a product, seek to leave a positive mark on society and connect with consumers on a deeper level.
Sustainable Packaging
As a panelist and expert, he discusses the challenges and necessity of sustainable practices in packaging, including the use of recycled materials and consumer communication.
Marketing Education
Serves as an associate professor at multiple universities and is the Dean of a professional marketing college, showing a clear passion for developing future talent.

Media Appearances

Miquel has no verified media appearances

Work History

5-2022
Dean - President of the Board at Col.legi Professional del Màrqueting i la Comunicació de Catalunya
9-2021
Iberian Marketing Capability Manager at Nestlé
9-2009
Consumer Communication Head for Iberia at Nestlé
9-2005 - 2-2012
Owner & General Manager at Brandinsight
2005
Associate professor on Communication Strategy & Strategic Planning at Universitat Autònoma Barcelona - UAB

Education

1983 - 1989
Licenciado from Universitat Autònoma de Barcelona

More Information

Social Presence :

Prographics :

Exp : 35 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Middle Designation : Dean - President of the Board at Col.legi Professional del Màrqueting i la Comunicació de Catalunya
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Insights For Selling To Miquel

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miquel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Miquel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Miquel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Miquel take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Miquel

Personality Compatibility


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