Miranda Reshaw

Sharpshooter
DISC Type : CD

Independent Experience Design Consultant & Founder at Vlinder Experience Design

Fayetteville, Georgia, United States

Overview

Miranda is a data-driven customer experience and digital transformation leader with over 20 years of global experience, notably at The Coca-Cola Company. She specializes in VOC, UX, and service operations, driving growth and operational excellence. She is an alumna of Leiden University and The University of Edinburgh.

Colleagues describe her as a tireless leader with excellent people skills who is a strong advocate for service desk best practices.

She holds recent certifications in AI workflow automation and blockchain.

Personality Overview

Fast But Analytical

Thorough Evaluator

Precise But Practical

They respond well to strong and respectful communication.  They like to move fast and expect the same from others. They are not always relationship oriented.

Topics They Care About

AI in CX
Her recent posts and certifications focus heavily on building AI agents and creating human-centered, AI-supported customer and employee experiences.
B2B eCommerce
Led UX for Coca-Cola's B2B eCommerce platform, supporting a 40% revenue increase, and now modernizes B2B digital journeys through her consultancy.
Voice of Customer (VOC)
A core part of her expertise, she has led enterprise VOC programs and implemented tools like Qualtrics and FullStory to gather customer interaction data.

Media Appearances

Miranda has no verified media appearances

Work History

3-2025
Independent Experience Design Consultant & Founder at Vlinder Experience Design
2-2023 - 3-2025
Director, UX/UI at The Coca-Cola Company
3-2020 - 1-2024
Digital User Experience Product Owner at The Coca-Cola Company
10-2013 - 3-2020
Process Improvement Manager at The Coca-Cola Company
1-2007 - 1-2012
Global Support Center Supervisor at Coca-Cola Enterprises

Education

Master of Arts from Leiden University
Msc from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 22 Location : Fayetteville, Georgia, United States Job Level : Leadership Designation : Independent Experience Design Consultant & Founder at Vlinder Experience Design
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Insights For Selling To Miranda

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miranda is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Miranda

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Miranda move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Miranda take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Miranda

Personality Compatibility


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