Mirja Ann Rousselle

Wildcard
DISC Type : sci

Vice President Global Marketing BABOR at BABOR BEAUTY GROUP

Aachen, Nordrhein-Westfalen, Deutschland, Germany

Overview

Mirja Ann Rousselle is the Vice President of Global Marketing at BABOR BEAUTY GROUP, a role she assumed in January 2023. She is responsible for the brands global marketing activities with a focus on positioning BABOR in the prestige skincare market through a consistent brand strategy and setting regional priorities.

Describing herself as a "beauty maniac, " Mirja is passionate about empowerment and teamwork. She embraces a hands-on, creative, and open-minded approach to her work, drawing inspiration from industry leaders like LOréal and Procter & Gamble. She studied at Fontys University of Applied Sciences.

She recently led a successful brand relaunch for BABOR, which resulted in a significant uplift in conversion rates.

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Global Brand Strategy
As VP of Global Marketing, her stated goal is to implement a consistent brand strategy with regional focuses to strengthen BABOR's position in the prestige skincare market.
Holistic Wellbeing
She was a speaker at the Beauty Leaders Summit, where she presented on how an expert skincare approach is a key pillar to achieving holistic wellbeing.
Team Empowerment
Frequently emphasizes the importance of her team, stating the secret to the brand's potential is the "passionate and ambitious co-creators" behind the scenes.

Media Appearances

Mirja has no verified media appearances

Work History

1-2023
Vice President Global Marketing BABOR at BABOR BEAUTY GROUP
8-2020 - 12-2022
Director International Product Management BABOR at BABOR BEAUTY GROUP
4-2012 - 7-2021
Senior Product Manager at BABOR BEAUTY GROUP
9-2004 - 3-2012
Product, Promotion, Project Manager at Coca-Cola European Partners

Education

Education details unavailable from Fontys University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 21 Location : Aachen, Nordrhein-Westfalen, Deutschland, Germany Job Level : Senior Designation : Vice President Global Marketing BABOR at BABOR BEAUTY GROUP
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Insights For Selling To Mirja Ann

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mirja Ann is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Mirja Ann

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Mirja Ann move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Mirja Ann take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Mirja Ann

Personality Compatibility


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