Mirja Ann Rousselle in

Mirja Ann Rousselle

Wildcard · DISC type sci
Vice President Global Marketing BABOR at BABOR BEAUTY GROUP
📍 Aachen, Nordrhein-Westfalen, Deutschland, Germany

Mirja Ann Rousselle is the Vice President of Global Marketing at BABOR BEAUTY GROUP, a role she assumed in January 2023. She is responsible for the brands global marketing activities with a focus on positioning BABOR in the prestige skincare market through a consistent brand strategy and setting regional priorities.

Describing herself as a "beauty maniac, " Mirja is passionate about empowerment and teamwork. She embraces a hands-on, creative, and open-minded approach to her work, drawing inspiration from industry leaders like LOréal and Procter & Gamble. She studied at Fontys University of Applied Sciences.

She recently led a successful brand relaunch for BABOR, which resulted in a significant uplift in conversion rates.

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Experience
21 Years
Current Role
Vice President Global Marketing BABOR
Job Level
Senior
Location
Aachen, Nordrhein-Westfalen, Deutschland, Germany
Personality Overview

How Mirja shows up

Curious But Skeptical
Requires Proof
ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Mirja cares about

Global Brand Strategy
As VP of Global Marketing, her stated goal is to implement a consistent brand strategy with regional focuses to strengthen BABOR's position in the prestige skincare market.
Holistic Wellbeing
She was a speaker at the Beauty Leaders Summit, where she presented on how an expert skincare approach is a key pillar to achieving holistic wellbeing.
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Career

Work history

1-2023
Vice President Global Marketing BABOR
BABOR BEAUTY GROUP
8-2020 - 12-2022
Director International Product Management BABOR
BABOR BEAUTY GROUP
4-2012 - 7-2021
Senior Product Manager
BABOR BEAUTY GROUP
9-2004 - 3-2012
Product, Promotion, Project Manager
Coca-Cola European Partners
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
Fontys University of Applied Sciences
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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