Mirja Ann Rousselle
Login to view DISC.Mirja Ann Rousselle is the Vice President of Global Marketing at BABOR BEAUTY GROUP, a role she assumed in January 2023. She is responsible for the brands global marketing activities with a focus on positioning BABOR in the prestige skincare market through a consistent brand strategy and setting regional priorities.
Describing herself as a "beauty maniac, " Mirja is passionate about empowerment and teamwork. She embraces a hands-on, creative, and open-minded approach to her work, drawing inspiration from industry leaders like LOréal and Procter & Gamble. She studied at Fontys University of Applied Sciences.
She recently led a successful brand relaunch for BABOR, which resulted in a significant uplift in conversion rates.
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