Mirja Ann Rousselle is the Vice President of Global Marketing at BABOR BEAUTY GROUP, a role she assumed in January 2023. She is responsible for the brands global marketing activities with a focus on positioning BABOR in the prestige skincare market through a consistent brand strategy and setting regional priorities.
Describing herself as a "beauty maniac, " Mirja is passionate about empowerment and teamwork. She embraces a hands-on, creative, and open-minded approach to her work, drawing inspiration from industry leaders like LOréal and Procter & Gamble. She studied at Fontys University of Applied Sciences.
She recently led a successful brand relaunch for BABOR, which resulted in a significant uplift in conversion rates.
Read the full overview →They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions
Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
Discover additional public profiles from our index.
Looking for someone else? Search here for anyone.