Burkhard Boendel

Inquirer
DISC Type : dc

Marketing Communication Advisor at Bühler Group

Uzwil, St Gallen, Switzerland

Overview

Burkhard Boendel ist ein erfahrener Kommunikationsmanager, der die Unternehmenskommunikation bei der Bühler Group und Oerlikon geleitet hat. Seine Expertise umfasst Branding, M&A, digitale Transformation und Krisenkommunikation. Er wird als inspirierende und professionelle Führungskraft beschrieben und hat einen Master-Abschluss der Universität Münster.


Er absolvierte eine spezielle Ausbildung in Krisenkommunikation bei der Schweizer Armee.

Personality Overview

Demanding

ROI Conscious

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Industrial Metaverse
Leitete die Entwicklung der "Bühler Virtual World", einer virtuellen 3D-Umgebung für Kundeninteraktion und Vertrieb, als Alternative zu physischen Messen während der Pandemie.
Corporate Storytelling
Mit seinem journalistischen Hintergrund betont er die Notwendigkeit authentischer und konsistenter Markennarrative, insbesondere in einem globalen B2B-Umfeld.
B2B Content Strategy
Befasst sich aktiv mit der Zukunft des Content Marketings, insbesondere mit der Integration von KI, um die Kommunikation und das Engagement im B2B-Bereich zu verbessern.

Media Appearances

Burkhard has no verified media appearances

Work History

11-2025
Marketing Communication Advisor at Bühler Group
9-2014 - 11-2025
Head of Corporate Communications at Bühler Group
9-2014 - 9-2016
Dozent für Corporate Communications at HTW Chur
6-2006 - 9-2014
Head of Corporate Communications, Investor Relations, Marketing & Brands at Oerlikon
Agenturinhaber at Competitive Communications, Brodeur Kothes & Klewes

Education

1985 - 1990
Master of Arts (M.A.) from University of Münster
2024 - 2034
Krisenkommunikation from Schweizer Armee

More Information

Social Presence :

Prographics :

Exp : 19 Location : Uzwil, St Gallen, Switzerland Job Level : N/A Designation : Marketing Communication Advisor at Bühler Group
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Insights For Selling To Burkhard

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Burkhard is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Burkhard

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Burkhard move?

  • Their decision making speed is somewhere in the middle.
  • Can Burkhard take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Burkhard

Personality Compatibility


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