Mitchell Goldman

Evaluator
DISC Type : Dsc

Angel Investor at Founders Capital

London, England, United Kingdom

Overview

Mitchell Goldman is the COO of Edgify, leveraging his experience as a founder of three VC-backed startups and a Tier-1 Investment Banker. He has successfully led 18 funding rounds with a 100% win rate, securing investments from top-tier funds like Andreessen Horowitz, and was named UK AI COO of the Year.

Outside of his executive roles, he is a former British racing driver champion with a lifelong passion for using technology to transform physical experiences. He co-founded a dating platform, Mattr. Social, specifically focused on including the neurodiverse community, showcasing a commitment to social impact.

A unique fact about him is that he was a British racing driver champion before his career in technology and finance.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI on the Edge
As COO of Edgify, he leads the deployment of computer vision and distributed learning models directly on retail edge devices, a topic he also speaks on publicly.
Venture Capital
He has led 18 funding rounds with a 100% success rate and is an Angel Investor at Founders Capital with a personal portfolio including xAI and Neuralink.
Mixed Reality
He co-founded Volta XR, an experience creation platform for artists using mixed reality, which was named one of TIME's Best Inventions of 2021.

Media Appearances

Interview with Mitchell Goldman, COO at Edgify. Featured in Spotify

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From Youth Racing Champion to Serial Startup Builder – Interview with Mitchell Goldman, COO at Edgify. Featured in Medium

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Work History

2-2025
Angel Investor at Founders Capital
8-2023
Chief Operating Officer at Edgify
5-2023
Board Member at Volta XR
12-2021
Chief Operating Officer at Mattr.Social
3-2020 - 5-2023
Co-Founder & Chief Operating Officer at Volta XR

Education

2009 - 2012
Bachelor’s Degree from University of Warwick
2017 - 2017
Software & Web Development from Makers

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Leadership Designation : Angel Investor at Founders Capital

Interested in

Sports

Motorsports, Rugby

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Insights For Selling To Mitchell

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mitchell is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Mitchell

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Mitchell move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Mitchell take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Mitchell

Personality Compatibility


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