Annie Goman

Trailblazer
DISC Type : DI

Board Member at Moment | Drink Your Meditation

London, England, United Kingdom

Overview

Annie Goman is the Managing Director of Btomorrow Ventures, the CVC arm of British American Tobacco. With over 15 years in consumer goods at companies like AB InBev, Innocent Drinks, and Nestlé, she specializes in high-growth businesses and digital transformation. She is an alumna of Durham University. Colleagues describe her as strategic, innovative, and empathetic.

Outside of work, Annie has a passion for both watching and playing sports. She enjoys spending time in Londons parks with her husband and their dog, Gini. Her interest in fitness is also highlighted by her participation in local running events.

In March 2026, Global Corporate Venturing recognized her as one of the standout women in UK corporate venture capital.

Personality Overview

Charismatic

Assertive

Informal

They are charming and have the ability to align others behind their decisions.  They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Corporate Venturing
As Managing Director of Btomorrow Ventures, she is focused on deploying a £200m fund to invest in global start-ups in the consumer and technology space.
Women in CVC
Was recently featured in an article on standout women in UK corporate investing and is passionate about diversity leading to better business outcomes.
Digital Transformation
Has a proven track record of leading digital and eCommerce transformation at large multinational companies, including building a global eRetail business at AB InBev.

Media Appearances

Annie has no verified media appearances

Work History

1-2025
Board Member at Moment | Drink Your Meditation
12-2024
Managing Director at Btomorrow Ventures
2-2023 - 12-2024
Global Head of Cannabis at BAT
5-2021 - 1-2023
Global Head of People & Transformation, Direct to Consumer at Anheuser-Busch InBev
11-2019 - 5-2021
Global Director, eCommerce at Anheuser-Busch InBev

Education

BA Hons from Durham University

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Board Member at Moment | Drink Your Meditation

Interested in

Sports

Playing and watching sport

Health & Outdoor

Hiking, Traveling

Lifestyle

drink wine, Eating food

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Insights For Selling To Annie

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Display high self-confidence and expect them to have a strong personality.
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annie is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Annie

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Annie move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Annie take some risk or not?

  • They can take risks if necessary.

You And Annie

Personality Compatibility


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