Miyoko Schinner

Questioner
DISC Type : c

Lecturer at University of California, Berkeley, Haas School of Business

Nicasio, California, United States

Overview

Miyoko Schinner is a pioneering vegan chef, entrepreneur, and best-selling author, celebrated for sparking the plant-based cheese revolution with her company, Miyokos. She is an award-winning food innovator who holds a Bachelor of Arts from St. Johns College and currently lectures at UC Berkeleys Haas School of Business, focusing on ethical food systems.

Deeply committed to animal welfare, Miyoko founded Rancho Compasión, a farmed animal sanctuary that provides a home to over 100 rescued animals and hosts educational programs. She is a dedicated activist for food justice and creating a more compassionate, sustainable food system, which she considers a focal point of her life.

Recognized as the "Queen of vegan cheese, " she was also named one of Forbes 50 Over 50 and a "Game Changer" by Food & Wine Magazine.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Animal Welfare
Founded and actively runs Rancho Compasión, a non-profit farmed animal sanctuary that is home to over 100 rescued animals.
Ethical Food Systems
Teaches Business & Social Impact at UC Berkeley's Haas School of Business and advocates for a more democratic, equitable, and sustainable food system.
Vegan Cuisine
An award-winning vegan chef and author of seven cookbooks, including the upcoming "The Vegan Creamery. " She frequently develops and shares new plant-based recipes.

Media Appearances

Miyoko has no verified media appearances

Work History

8-2024
Lecturer at University of California, Berkeley, Haas School of Business
10-2015
Founder and Board Chair at Rancho Compasión
1-1999
Book Author at Self-employed
1-2014 - 6-2023
Founder & CEO Miyoko's at Miyoko's Kitchen
1-1994 - 6-2003
Founder and CEO at Now and Zen, Inc.

Education

1976 - 1980
Education details unavailable from St. John's College
1976 - 1980
Bachelor of Arts (B.A.) from St. John's College

More Information

Social Presence :

Prographics :

Exp : 31 Location : Nicasio, California, United States Job Level : Leadership Designation : Lecturer at University of California, Berkeley, Haas School of Business
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Insights For Selling To Miyoko

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miyoko is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Miyoko

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Miyoko move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Miyoko take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Miyoko

Personality Compatibility


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