Si Elliott
Evaluator · DISC type cdsWith over 20 years in customer experience and digital marketing, Si Elliott is the Managing Director at Diversity and the Founder of Fabricx, a consultancy applying behavioural science to customer relationships. A graduate of Sheffield Hallam University, he also hosts "The Customer Experience Lab" podcast and lectures at two universities, bridging industry and academia.
Outside of his professional roles, Si demonstrates a keen interest in how excellent customer experience principles are applied in other fields, particularly in sports. He is an admirer of the MLS team St. Louis CITY SC, following their journey and praising their world-class fan engagement. He also has an appreciation for creative print design.
He hosts his own podcast dedicated to customer experience and behavioural science.
Read the full overview →How Si shows up
They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service
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DISC profile (public)
Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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