Si Elliott in

Si Elliott

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Founder at Fabricx
📍 Nottinghamshire, England, United Kingdom

With over 20 years in customer experience and digital marketing, Si Elliott is the Managing Director at Diversity and the Founder of Fabricx, a consultancy applying behavioural science to customer relationships. A graduate of Sheffield Hallam University, he also hosts "The Customer Experience Lab" podcast and lectures at two universities, bridging industry and academia.

Outside of his professional roles, Si demonstrates a keen interest in how excellent customer experience principles are applied in other fields, particularly in sports. He is an admirer of the MLS team St. Louis CITY SC, following their journey and praising their world-class fan engagement. He also has an appreciation for creative print design.

He hosts his own podcast dedicated to customer experience and behavioural science.

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Experience
17 Years
Current Role
Founder
Job Level
Leadership
Location
Nottinghamshire, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Si cares about

Customer Experience
His entire career, consultancy, and podcast are centered around creating excellent customer experiences, with a focus on applying behavioural science.
Behavioural Science
His consultancy, Fabricx, was founded to specialize in applying behavioural science principles to improve customer relationships and experiences.
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Career

Work history

1-2024
Founder
Fabricx
2-2016
Managing Director
Diversity
8-2012 - 1-2016
Deputy MD
Diversity
8-2008 - 8-2012
Marketing Operations Director
Diversity
9-2019
Guest Lecturer - Digital Marketing Academy
University of Nottingham
In the press

Media appearances

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Education
1998 - 2002
Bachelor of Arts (B.A.)
Sheffield Hallam University
Education details unavailable
Salterford House
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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