Si Elliott

Evaluator
DISC Type : cds

Founder at Fabricx

Nottinghamshire, England, United Kingdom

Overview

With over 20 years in customer experience and digital marketing, Si Elliott is the Managing Director at Diversity and the Founder of Fabricx, a consultancy applying behavioural science to customer relationships. A graduate of Sheffield Hallam University, he also hosts "The Customer Experience Lab" podcast and lectures at two universities, bridging industry and academia.

Outside of his professional roles, Si demonstrates a keen interest in how excellent customer experience principles are applied in other fields, particularly in sports. He is an admirer of the MLS team St. Louis CITY SC, following their journey and praising their world-class fan engagement. He also has an appreciation for creative print design.

He hosts his own podcast dedicated to customer experience and behavioural science.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Customer Experience
His entire career, consultancy, and podcast are centered around creating excellent customer experiences, with a focus on applying behavioural science.
Behavioural Science
His consultancy, Fabricx, was founded to specialize in applying behavioural science principles to improve customer relationships and experiences.
Academia & Industry
Passionate about mentoring the next generation, he lectures at both Nottingham Trent University and the University of Nottingham, often posting about student projects.

Media Appearances

Si has no verified media appearances

Work History

1-2024
Founder at Fabricx
2-2016
Managing Director at Diversity
8-2012 - 1-2016
Deputy MD at Diversity
8-2008 - 8-2012
Marketing Operations Director at Diversity
9-2019
Guest Lecturer - Digital Marketing Academy at University of Nottingham

Education

1998 - 2002
Bachelor of Arts (B.A.) from Sheffield Hallam University
Education details unavailable from Salterford House

More Information

Social Presence :

Prographics :

Exp : 17 Location : Nottinghamshire, England, United Kingdom Job Level : Leadership Designation : Founder at Fabricx
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Insights For Selling To Si

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Si is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Si

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Si move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Si take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Si

Personality Compatibility


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