Mo F.

Commander
DISC Type : D

Executive Vice President at Fluent Software

Leatherhead, England, United Kingdom

Overview

Mo is a seasoned software investor and Executive Vice President at Fluent Software, a Valsoft Operating Group. With over 20 years of experience, he focuses on acquiring and growing vertical market software companies. He holds a BSc from The London School of Economics and is a certified Prince 2 Practitioner.

Outside of his direct professional duties, Mo is passionate about leveraging diverse backgrounds to foster innovation. He is a dynamic leader who values creating flexible and scalable solutions for clients and partners, driven by a unique personal perspective and a commitment to new business development.

He is motivated by the opportunity to leverage his dyslexic thinking to create innovative solutions.

Personality Overview

Strong-Willed

Impact-Driven

Decisive

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

Software M&A
His current role at Fluent Software involves spearheading the acquisition and growth of vertical market software businesses, and he frequently posts about M&A-related hiring.
Vertical Market Software
He has built his entire career, spanning over 20 years, as a leader and investor specifically within the vertical market software sector.
Talent Development
He is actively seeking and nurturing talent, posting opportunities for roles ranging from Managing Director to M&A internships within his organization.

Media Appearances

Mo has no verified media appearances

Work History

10-2025
Executive Vice President at Fluent Software
7-2025
Executive Vice President at Valsoft Corporation
6-2024 - 7-2025
Portfolio Manager at Valsoft Corporation
1-2023 - 5-2024
Group Leader - Revenue Management at Lumine Group
7-2022 - 5-2023
Chief Executive Officer at VAS-X (Pty) Ltd

Education

1995 - 1998
BSc from The London School of Economics and Political Science (LSE)
1990 - 1995
High School from Highgate School

More Information

Social Presence :

Prographics :

Exp : 26 Location : Leatherhead, England, United Kingdom Job Level : Leadership Designation : Executive Vice President at Fluent Software
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Insights For Selling To Mo

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mo

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Mo move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Mo take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Mo

Personality Compatibility


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