Moe Abecassis

Critic
DISC Type : C

Chief Operating Officer at Paws en route

Greater Toronto Area, Canada

Overview

Moe is a relationship-focused leader with over twenty years of experience in strategic planning, process optimization, and leading complex multi-stakeholder projects. As COO of Paws en route, he leverages his MBA from the Schulich School of Business and expertise in software implementation. People who have worked with him describe him as versatile, detail-oriented, and a hard worker.

He has a keen interest in the pet industry, focusing on data-driven marketing and growth for B2C businesses. Moe has also explored significant public health challenges, demonstrated by his in-depth writing on organizational transparency and rebuilding public trust after a national crisis. This suggests a passion for applying business principles to solve complex societal problems.

Unique fact: Moe co-authored "Clear Blood, " a case study on how Canadian Blood Services rebuilt the publics trust after the tainted blood scandal of the 1990s.

Personality Overview

Information Seeker

Critic

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Process Optimization
A core part of his professional identity and expertise, with over two decades of experience in consulting and leadership roles focused on optimizing business processes.
B2C Pet Industry
As COO of Paws en route, he is actively involved in the pet industry and is focused on hiring for data-driven B2C marketing roles.
Stakeholder Engagement
His profile highlights a proven track record of leading complex engagements with multiple stakeholders across both private and public sectors.

Media Appearances

Moe has no verified media appearances

Work History

12-2024
Chief Operating Officer at Paws en route
4-2023 - 9-2025
Consultant at System45 Inc.
11-2021 - 3-2023
Director - Insights Platform Implementation at Within3
2-2018 - 12-2021
Practice Lead - Real Estate Analytics at MRI Software
8-2012 - 12-2017
Principal at System45 | Lighthouse

Education

1994 - 1996
Master of Business Administration (MBA) from Schulich School of Business - York University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Toronto Area, Canada Job Level : Leadership Designation : Chief Operating Officer at Paws en route
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Insights For Selling To Moe

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Moe is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Moe

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Moe move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Moe take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Moe

Personality Compatibility


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