Björg Bisgaard

Inspirer
DISC Type : di

Director, Activation & Omnichannel at 3Shape

Frederiksberg Municipality, Capital Region of Denmark, Denmark

Overview

Björg Bisgaard is a marketing leader with over a decade of experience, currently serving as Director, Activation & Omnichannel at 3Shape. She specializes in digital transformation, marketing automation, and developing data-driven customer journeys. She has completed the Customer Focused Marketing program at London Business School.

Based on her professional profile, she is a results-oriented leader who is passionate about motivating and developing teams. She is not afraid to trial and implement new approaches to her work and takes ownership of cross-organizational KPIs.

Unique fact: She successfully transitioned from leading marketing in the energy industry at SEAS-NVE to the medical device sector with 3Shape.

Personality Overview

Generous

Charming & Persuasive

Achievment Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Data-Driven Marketing
Her profile highlights a firm belief in using customer data and insights to drive marketing automation, digitalization, and key business decisions.
Omnichannel Strategy
Her current role as Director, Activation & Omnichannel at 3Shape underscores her focus on creating seamless, integrated customer experiences across all channels.
Customer Journey
A recurring theme in her experience is the development and optimization of customer journeys to improve engagement and drive results.

Media Appearances

Björg has no verified media appearances

Work History

11-2021
Director, Activation & Omnichannel at 3Shape
5-2021 - 11-2021
Director, Activation & Community at 3Shape
12-2020 - 5-2021
Senior Executive Marketing & Business Consultant at GECO Global
3-2011 - 12-2020
Head of Marketing at SEAS-NVE
4-2008 - 3-2011
Segment Manager B2B at SEAS-NVE

Education

2016 - 2016
Education details unavailable from London Business School
2012 - 2012
Customer Focused Marketing: The Key to Unlocking Profits from London Business School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Frederiksberg Municipality, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Director, Activation & Omnichannel at 3Shape
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Insights For Selling To Björg

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Björg is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Björg

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Björg move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Björg take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Björg

Personality Compatibility


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