Maria Shilyaeva

Doer
DISC Type : ds

Marketing Director at The Hershey Company

London Area, United Kingdom

Overview

Maria is the Marketing Director for EMEA & WTR at The Hershey Company, with 12 years of experience turning market insights into brand innovation and growth. A University of Exeter graduate, she is described as a leader who excels at setting clear direction while empowering her team with autonomy to execute.

Outside of work, Maria demonstrates an interest in experiential marketing and live events, such as activating the Reeses brand at the Boardmasters music and surfing festival. She also follows developments from other leading FMCG companies like Procter & Gamble and Unilever.

Maria won a Gold Award for "Best Product Launch" for the highly successful Reeses Creme Egg "Lay off our eggs" campaign.

Personality Overview

Deliberate Doer

Results Focused

Fast-paced

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Brand Innovation
Her role is focused on driving brand innovation. She recently led the 2024 Easter campaign, expressing excitement to bring new products to fans of the Reese's brand.
Creative Campaigns
She has received multiple honors for creative activations, including a Gold Award for the "Lay off our eggs" campaign and a Silver Award for a Reese's Ice Cream sampling activation.
Go-to-Market Strategy
This is a core skill noted in her professional history, essential to her success in launching new products and driving growth in competitive European markets.

Media Appearances

Maria has no verified media appearances

Work History

10-2024
Marketing Director at The Hershey Company
1-2022 - 7-2025
Head of Marketing Europe & WTR at The Hershey Company
1-2018 - 1-2022
Marketing Manager, UK at The Hershey Company
1-2015 - 12-2017
Sales Manager, Ireland at The Hershey Company
4-2014 - 1-2015
Senior Business Analyst at The Hershey Company

Education

2007 - 2010
Bachelor's degree from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 13 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Marketing Director at The Hershey Company
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Insights For Selling To Maria

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Maria

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Maria move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Maria take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Maria

Personality Compatibility


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