Monica Hernández

Questioner
DISC Type : c

Operaciones Estrategicas Posventa at AUTOCOM

Mexico City Metropolitan Area

Overview

Monica is an after-sales strategy professional at AUTOCOM, with extensive experience from roles at Nissan Motor Corporation and managing the General Motors after-sales account. She holds a degree from UNAM and a certification in Strategic Management for Automotive Centers.

Outside of her direct automotive focus, Monica shows an interest in the business strategies of major consumer brands like The Walt Disney Company and Procter & Gamble. She also holds a certification in "Physical and Professional Image, " suggesting a focus on professional presentation.

Her team was recognized nationally for achieving the highest growth in customer retention, showcasing her ability to drive tangible results.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

After-Sales Strategy
Her entire career at AUTOCOM, Nissan, and with General Motors has centered on developing and managing after-sales operations and marketing.
Customer Retention
She celebrated her agency's national award for the highest growth in customer retention, highlighting it as a key performance metric she values.
Automotive Parts Sales
She actively promotes the launch of new auto parts stores and product lines, indicating a focus on the commercial side of after-sales service.

Media Appearances

Monica has no verified media appearances

Work History

11-2017
Operaciones Estrategicas Posventa at AUTOCOM
3-2015 - 11-2018
Field Operation Manager at Nissan Motor Corporation
12-2010 - 3-2015
Marketing Posventa at Nissan Motor Corporation
6-2009 - 11-2010
Ejecutivo de cuentas at Pauta Creativa

Education

2005 - 2009
Licenciatura from UNAM

More Information

Social Presence :

Prographics :

Exp : 16 Location : Mexico City Metropolitan Area Job Level : N/A Designation : Operaciones Estrategicas Posventa at AUTOCOM
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Insights For Selling To Monica

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Monica is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Monica

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Monica move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Monica take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Monica

Personality Compatibility


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