Monica Wright in

Monica Wright

Pioneer · DISC type DIS
Fractional Marketing Director at DAS42
📍 Greater Boston, United States

Monica is a seasoned Go-to-Market (GTM) advisor and fractional marketing director specializing in data-driven demand generation for B2B SaaS companies. A graduate of Boston College, she is known for translating strategic vision into tangible results. Colleagues describe her as a collaborative, data-driven, and visionary leader.

Outside of her consulting work, Monica is a passionate Ohio State Buckeyes football fan, often using sports analogies to illustrate points about business strategy. She is also a public speaker at high-profile marketing events like SMX and Inbound, sharing her expertise on growing online audiences.

She uniquely describes her role as being an "occasional therapist" for clients, highlighting her empathetic approach to solving their complex growth problems.

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Experience
1 Years
Current Role
Fractional Marketing Director
Job Level
Mid-senior
Location
Greater Boston, United States
Personality Overview

How Monica shows up

Friendly But Fast
Decisive But Friendly
Driven But Considerate

If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Monica cares about

Go-to-Market Strategy
She specializes in implementing the GTM Operating System™ for B2B SaaS companies, helping align teams to diagnose and overcome barriers to growth.
Data-Driven Marketing
Emphasizes leveraging analytics and building efficient systems to make informed marketing decisions, a core tenet of her consulting practice.
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Career

Work history

12-2025
Fractional Marketing Director
DAS42
6-2025
Founder, GTM Strategist + Fractional Marketing Leadership
Wanjo Consulting
9-2025
GTM OS Certified Implementation Partner
GTM Partners
2-2025
Women of Pavilion Steering Committee
Pavilion
3-2025 - 8-2025
Fractional Advisor, Growth + Demand Generation
The Martech Weekly
In the press

Media appearances

Friends of Dave: Monica Wright – Fractional Marketing Director at DAS42. Featured in Apple Podcasts
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Education
1989 - 1993
BA
Boston College
Certificate Program
University of Southern Maine
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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