Monica Wright

Pioneer
DISC Type : DIS

Fractional Marketing Director at DAS42

Greater Boston, United States

Overview

Monica is a seasoned Go-to-Market (GTM) advisor and fractional marketing director specializing in data-driven demand generation for B2B SaaS companies. A graduate of Boston College, she is known for translating strategic vision into tangible results. Colleagues describe her as a collaborative, data-driven, and visionary leader.

Outside of her consulting work, Monica is a passionate Ohio State Buckeyes football fan, often using sports analogies to illustrate points about business strategy. She is also a public speaker at high-profile marketing events like SMX and Inbound, sharing her expertise on growing online audiences.

She uniquely describes her role as being an "occasional therapist" for clients, highlighting her empathetic approach to solving their complex growth problems.

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Go-to-Market Strategy
She specializes in implementing the GTM Operating System™ for B2B SaaS companies, helping align teams to diagnose and overcome barriers to growth.
Data-Driven Marketing
Emphasizes leveraging analytics and building efficient systems to make informed marketing decisions, a core tenet of her consulting practice.
Demand Generation
Focuses on building foundational demand generation processes and executing strategies that create measurable and sustainable growth for her clients.

Media Appearances

Friends of Dave: Monica Wright – Fractional Marketing Director at DAS42. Featured in Apple Podcasts

See Now

Work History

12-2025
Fractional Marketing Director at DAS42
6-2025
Founder, GTM Strategist + Fractional Marketing Leadership at Wanjo Consulting
9-2025
GTM OS Certified Implementation Partner at GTM Partners
2-2025
Women of Pavilion Steering Committee at Pavilion
3-2025 - 8-2025
Fractional Advisor, Growth + Demand Generation at The Martech Weekly

Education

1989 - 1993
BA from Boston College
Certificate Program from University of Southern Maine

More Information

Social Presence :

Prographics :

Exp : 1 Location : Greater Boston, United States Job Level : Mid-senior Designation : Fractional Marketing Director at DAS42
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Insights For Selling To Monica

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Monica is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Monica

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Monica move?

  • They are generally fast movers and can take quick decisions
  • Can Monica take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Monica

Personality Compatibility


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