Monika Baumberger

Editor
DISC Type : CS

Global Head of Marketing at Barry Callebaut Group

Zurich, Zurich, Switzerland

Overview

Monika Baumberger is the Global Head of Marketing at the Barry Callebaut Group, bringing extensive leadership experience from her time as Managing Director at Dyson and General Manager at Groupe SEB. She holds a Master of Arts from the University of Zurich and an Executive Master from the Geneva Graduate Institute.

Her professional history indicates a strong interest in ethical and sustainable business practices, highlighted by her former role as Commercial and Marketing Director on the Executive Board of Fairtrade Max Havelaar Switzerland. She is passionate about building dynamic and transformative teams.

She has led marketing for both high-tech consumer electronics at Dyson and the worlds largest chocolate and cocoa solutions provider.

Personality Overview

Skeptic

Fact-Driven

Sometimes Friendly

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Global Brand Strategy
As marketing head for major international companies like Barry Callebaut and Dyson, she has deep expertise in shaping global brand identity and market presence.
Sustainable Commerce
Her executive board position at Fairtrade Max Havelaar underscores a career-long commitment to ethical sourcing and sustainable business models in the consumer goods industry.
Team Leadership
Frequently posts about building and strengthening her team, emphasizing the recruitment of new talent to shape the future of the company.

Media Appearances

Monika has no verified media appearances

Work History

10-2023
Global Head of Marketing at Barry Callebaut Group
5-2020 - 9-2023
Managing Director at Dyson
4-2016 - 4-2020
General Manager Groupe SEB Schweiz GmbH at Groupe SEB
8-2014 - 3-2016
Marketing & Sales professional at i.a. Credit Suisse
10-2011 - 7-2014
Commercial and Marketing Director, Switzerland at Fairtrade Max Havelaar Switzerland

Education

1993 - 1999
lic.oec.publ. / Master of Arts from University of Zurich
2013 - 2014
Executive Master from Geneva Graduate Institute

More Information

Social Presence :

Prographics :

Exp : 26 Location : Zurich, Zurich, Switzerland Job Level : Mid-senior Designation : Global Head of Marketing at Barry Callebaut Group
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Insights For Selling To Monika

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Monika is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Monika

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Monika move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Monika take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Monika

Personality Compatibility


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