Rafaela Salzer

Captain
DISC Type : DS

Chief Data & Analytics Officer at Hollard Insurance Australia

Greater Sydney Area, Australia

Overview

Rafaela is the Chief Data & Analytics Officer at Hollard Insurance Australia, with over 20 years of experience in data-driven transformations. She holds an MBA and CPA qualification, and people who have worked with her describe her as an ambitious, passionate, and supportive leader. She is recognized for transforming business units into high-performance data and analytics organizations.

Outside of her corporate roles, Rafaela is a passionate entrepreneur, having co-founded Pupsy, a social application and marketplace for dog owners. This venture, which she helped scale to 100, 000 monthly users, reflects her personal interest in technology products and the welfare of dogs, helping owners find dog-friendly places and services.

While speaking on AI ethics at a conference, she was caught off guard by a dramatic question from the audience: "Should AI have rights? "

Personality Overview

Output-Driven

Consummate Professional

Long-Term Thinker

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Ethical AI
Rafaela recently presented on "The Human Touch - Keeping Ethics at the Heart of AI, " a topic she considers crucial as AI becomes more integrated into our world.
Data-Driven Culture
She specializes in transforming companies to embrace evidence-based decision-making and has a track record of strengthening data-driven cultures in her leadership roles.
Generative AI Quality
She has publicly shared her observations on Generative AI, emphasizing the importance of quality over quantity and avoiding misinformation.

Media Appearances

Hollard Insurance Australia Appoints Rafaela Salzer as CDAO. Featured in CDO Magazine

See Now

Work History

2-2025
Chief Data & Analytics Officer at Hollard Insurance Australia
10-2023
Guest Lecturer @ Institute for Marketing Management at WU (Vienna University of Economics and Business)
1-2022 - 8-2024
Director of Data & Analytics at Coca-Cola Europacific Partners
4-2021
Advisory Board Member at Corinium Global Intelligence
4-2021 - 9-2021
Head of Customer Care and Head of Experience Analytics at Temple & Webster

Education

1997 - 2003
Master of Business Administration - MBA from WU (Vienna University of Economics and Business)
2007 - 2010
Accounting from CPA Australia Program

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Chief Data & Analytics Officer at Hollard Insurance Australia
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Insights For Selling To Rafaela

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafaela is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Rafaela

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Rafaela move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Rafaela take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Rafaela

Personality Compatibility


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