Rafaela Salzer in

Rafaela Salzer

Captain · DISC type DS
Chief Data & Analytics Officer at Hollard Insurance Australia
📍 Greater Sydney Area, Australia

Rafaela is the Chief Data & Analytics Officer at Hollard Insurance Australia, with over 20 years of experience in data-driven transformations. She holds an MBA and CPA qualification, and people who have worked with her describe her as an ambitious, passionate, and supportive leader. She is recognized for transforming business units into high-performance data and analytics organizations.

Outside of her corporate roles, Rafaela is a passionate entrepreneur, having co-founded Pupsy, a social application and marketplace for dog owners. This venture, which she helped scale to 100, 000 monthly users, reflects her personal interest in technology products and the welfare of dogs, helping owners find dog-friendly places and services.

While speaking on AI ethics at a conference, she was caught off guard by a dramatic question from the audience: "Should AI have rights? "

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Experience
25 Years
Current Role
Chief Data & Analytics Officer
Job Level
Leadership
Location
Greater Sydney Area, Australia
Personality Overview

How Rafaela shows up

Output-Driven
Consummate Professional
Long-Term Thinker

They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Rafaela cares about

Ethical AI
Rafaela recently presented on "The Human Touch - Keeping Ethics at the Heart of AI, " a topic she considers crucial as AI becomes more integrated into our world.
Data-Driven Culture
She specializes in transforming companies to embrace evidence-based decision-making and has a track record of strengthening data-driven cultures in her leadership roles.
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Career

Work history

2-2025
Chief Data & Analytics Officer
Hollard Insurance Australia
10-2023
Guest Lecturer @ Institute for Marketing Management
WU (Vienna University of Economics and Business)
1-2022 - 8-2024
Director of Data & Analytics
Coca-Cola Europacific Partners
4-2021
Advisory Board Member
Corinium Global Intelligence
4-2021 - 9-2021
Head of Customer Care and Head of Experience Analytics
Temple & Webster
In the press

Media appearances

Hollard Insurance Australia Appoints Rafaela Salzer as CDAO. Featured in CDO Magazine
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Education
1997 - 2003
Master of Business Administration - MBA
WU (Vienna University of Economics and Business)
2007 - 2010
Accounting
CPA Australia Program
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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