Morgan Black

Collaborator
DISC Type : is

News Reporter at CBC

Edmonton, Alberta, Canada

Overview

Morgan Black is an award-winning journalist at CBC News with nearly 10 years of experience covering major news events in Alberta. Educated at MacEwan University and NAIT, her investigative work has earned national RTDNA and Edward R. Murrow awards. She recently completed a prestigious Kiplinger Fellowship focused on migration reporting.

Outside of work, Morgan is a former figure skating coach and enjoys exploring Edmontons local restaurant and coffee scene with her family. Her reporting on mental health has been recognized for its role in reducing stigma, reflecting a deep interest in community well-being and impactful human-centric stories.

Her feature, "A Love Story Worth Listening To, " caught the attention of actor John Krasinski, who praised it on Twitter.

Personality Overview

Good Listener

Example Driven

Appreciative

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

In-depth Journalism
Produced the year-long documentary "Surviving Edmonton" about homelessness, winning multiple national awards for its deep, investigative approach to storytelling.
Community Storytelling
Focuses on impactful local stories in Alberta, from wildfires to human interest pieces, winning a national RTDNA award for her feature "A Love Story Worth Listening To. "
Migration Reporting
Selected as a 2024 Kiplinger Fellow to join an international group of journalists at Ohio University, specializing in reporting on immigration and migration.

Media Appearances

Morgan has no verified media appearances

Work History

1-2026
News Reporter at CBC
4-2021 - 1-2026
Digital Journalist at Corus Entertainment
11-2019 - 6-2021
Community Reporter at Corus Entertainment
3-2019 - 11-2019
Talk Show Content Producer at Corus Entertainment
1-2014 - 12-2019
Coach at Figure 8 Skating Club

Education

Bachelor of Communications from MacEwan University
Radio and Television Broadcasting Technology from NAIT (Northern Alberta Institute of Technology)

More Information

Social Presence :

Prographics :

Exp : 10 Location : Edmonton, Alberta, Canada Job Level : N/A Designation : News Reporter at CBC
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Insights For Selling To Morgan

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Be visibly appreciative of their actions during your interactions
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morgan is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Morgan

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Morgan move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Morgan take some risk or not?

  • They probably won’t put a lot at risk.

You And Morgan

Personality Compatibility


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