Morgan McKenna

Enthusiast
DISC Type : i

Senior Account Manager at MERGE

Greater Boston, United States

Overview

Morgan McKenna is a Senior Account Manager at MERGE with a background in account management and digital communications, particularly within the healthcare sector. She is a graduate of the University of Connecticut and a Hootsuite Certified Professional, with previous experience at Cramer and Denterlein.

She was an integral member of the Cramer Health Leadership Team, playing a key role in the launch and promotion of the specialized health division.

Personality Overview

Consensus Focused

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Healthcare Marketing
Was a member of the Cramer Health Leadership Team and attended industry events to learn about omnichannel marketing within the healthcare space.
Digital Communications
As part of the Denterlein Digital Team, she worked closely with clients on graphic design and website projects to meet branding goals.
Team Collaboration
Her posts often celebrate team achievements and express excitement about working with and growing alongside her colleagues.

Media Appearances

Morgan has no verified media appearances

Work History

8-2024
Senior Account Manager at MERGE
2-2024 - 8-2024
Senior Account Manager at Cramer
3-2022 - 2-2024
Account Manager at Cramer
10-2020 - 3-2022
Account Executive at Denterlein
1-2019 - 10-2020
Account Coordinator at Denterlein

Education

2014 - 2018
Bachelor of Arts (B.A.) from University of Connecticut

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Boston, United States Job Level : Middle Designation : Senior Account Manager at MERGE
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Insights For Selling To Morgan

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morgan is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Morgan

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Morgan move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Morgan take some risk or not?

  • They can take some low-probability risks if needed.

You And Morgan

Personality Compatibility


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