Morna McAulay

Collaborator
DISC Type : is

Director of Trips data at Booking.com

United Kingdom

Overview

Morna McAulay is a data strategy leader and the Director of Trips Data at Booking. com. She specializes in leveraging AI and Generative AI to personalize the customer journey, leading a global team to unify flights, car rentals, and attractions into a seamless travel experience. She holds a certification in Change Management.

Personality Overview

Consensus Builder

Appreciative

Good Listener

Win-win scenarios can appeal strongly to them.  They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

AI in Travel
As a keynote speaker at industry events, she discusses how Booking. com is using Generative AI to revolutionize trip planning and create a 'connected trip' experience.
Leadership Development
Appeared on the 'Digital Her' podcast to share insights on the transition from an individual contributor to a leadership role, discussing the necessary mindset shifts and skills.
Women in Tech
Actively supports women in technology, highlighted by her participation in the 'Digital Her' podcast, which focuses on inspiring women in their tech careers.

Media Appearances

Morna has no verified media appearances

Work History

7-2023
Director of Trips data at Booking.com
9-2022 - 7-2023
Data Engineering Director at Meta
4-2021 - 8-2022
Global Director - Data at Dyson
10-2019 - 4-2021
Director of Global Data Services at Dyson
10-2019 - 10-2019
Interim Director of Global Data Services at Dyson

Education

Morna has no verified education history

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Mid-senior Designation : Director of Trips data at Booking.com
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Insights For Selling To Morna

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morna is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Morna

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Morna move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Morna take some risk or not?

  • They probably won’t put a lot at risk.

You And Morna

Personality Compatibility


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