Morrad Irsane

Commander
DISC Type : D

CEO | Co-founder at Takadao at Takadao

Riyadh, Saudi Arabia

Overview

Morrad Irsane is the CEO and co-founder of Takadao, a Shariah-compliant, blockchain-native finance platform. A serial entrepreneur with a successful exit from his previous startup, Melltoo, he is a recognized speaker and Techstars All-Star Mentor. People who have worked with him describe him as a data-driven, strong communicator and a true people leader.

Of French-Algerian descent and currently based in Riyadh, Morrad co-founds ventures with his wife. His work is driven by a personal mission to create equitable financial systems that align with Islamic principles, inspired by personal experiences and a desire to serve communities globally. He is also a father to seven children.

Unique fact: His previous startup was selected by the World Economic Forum as one of the "100 Arab start-ups shaping the Fourth Industrial Revolution. "

Personality Overview

Impact-Driven

Strong-Willed

Very Quick

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Islamic Finance
Building Takadao to provide a globally accessible, Shariah-compliant alternative to traditional insurance, motivated by his personal exclusion from interest-based financial systems.
Web3 & Blockchain
A firm believer in decentralization, he uses blockchain to create transparent, community-owned financial services after being inspired by the Bitcoin whitepaper post-exit.
Financial Inclusion
Driven to create financial products for underserved and unbanked populations, particularly Muslims globally who lack access to Shariah-compliant services.

Media Appearances

Morrad has no verified media appearances

Work History

9-2022
CEO | Co-founder at Takadao at Takadao
1-2022
All-Star Mentor I Techstars at Techstars
6-2013 - 10-2022
CEO Co-Founder at Melltoo
4-2019 - 4-2019
100 Arab start-ups shaping the Fourth Industrial Revolution | Global Shapers at World Economic Forum
Guess Speaker | Startup Builder at Canadian University Dubai

Education

2011 - 2013
Bachelor of Science (BS) from The State University of New York
2012 - 2012
Celta Certificate from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 9 Location : Riyadh, Saudi Arabia Job Level : Leadership Designation : CEO | Co-founder at Takadao at Takadao
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Insights For Selling To Morrad

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morrad is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Morrad

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Morrad move?

  • If convinced, they can reach decisions quite fast.
  • Can Morrad take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Morrad

Personality Compatibility


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