Morten Grubak

Supporter
DISC Type : s

VP, Global Creative Director, HUGO BOSS at HUGO BOSS

Copenhagen, Capital Region of Denmark, Denmark

Overview

Morten Grubak is the VP, Global Creative Director at HUGO BOSS, where he drives the creative transformation of its brands. Previously at Zalando and Virtue, he is known for leading teams to win major awards, including several Cannes Lions Grands Prix, and is credited with transforming Virtue into a global creative powerhouse.

Personality Overview

Thoughtful In Approach

Risk-averse

Calm

They usually go by the book, following all rules and procedures.  They get along well with all people. Their decisions are defined by the possible value that they can bring to the organization.


Topics They Care About

Digital Fashion
He co-authored "The Screenwear Paper, " a report on virtual goods, and led the award-winning "adDRESS_THE_FUTURE" project, the world's first digital clothing collection for Carlings.
Creative Innovation
He founded Virtue's internal Innovation Lab, launched Coca-Cola's first NFT, and is passionate about using technology to create culture-defining work and immersive brand worlds.
Cultural Preservation
As a key leader behind the Grand Prix-winning "Backup Ukraine" project, he helped create a platform for citizens to digitally preserve cultural heritage using 3D scanning.

Media Appearances

Dansk profil bliver ny global kreativ direktør for Hugo Boss. Featured in Markedsføring.dk

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Hugo Boss Videos: Commercial, Fashion Show & Interview. Featured in CMM Models

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HUGO BOSS: The Evolution of a Brand. Featured in YouTube

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Work History

9-2025
VP, Global Creative Director, HUGO BOSS at HUGO BOSS
1-2024 - 8-2025
Advisory Board Member at Highsnobiety
11-2023 - 9-2025
VP, Creative Direction at Zalando
7-2023
IoDF Development Board Member at Institute of Digital Fashion
8-2021 - 9-2023
Global Executive Creative Director VICE / VIRTUE FUTURES at VICE Media

Education

Morten has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Senior Designation : VP, Global Creative Director, HUGO BOSS at HUGO BOSS
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Insights For Selling To Morten

During A Call Or A Meeting

DO's

  • Focus your pitch on the impact that you could help them have on their organization
  • Show willingness to accommodating their needs or requests
  • Pause and ask them if they have any questions

DONT's

  • Don’t rush them to make quick decisions
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morten is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Morten

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Morten move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Morten take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Morten

Personality Compatibility


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