Morten Grubak in

Morten Grubak

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VP, Global Creative Director, HUGO BOSS at HUGO BOSS
📍 Copenhagen, Capital Region of Denmark, Denmark

Morten Grubak is the VP, Global Creative Director at HUGO BOSS, where he drives the creative transformation of its brands. Previously at Zalando and Virtue, he is known for leading teams to win major awards, including several Cannes Lions Grands Prix, and is credited with transforming Virtue into a global creative powerhouse.

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Experience
21 Years
Current Role
VP, Global Creative Director, HUGO BOSS
Job Level
Senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Priorities

Topics Morten cares about

Digital Fashion
He co-authored "The Screenwear Paper, " a report on virtual goods, and led the award-winning "adDRESS_THE_FUTURE" project, the world's first digital clothing collection for Carlings.
Creative Innovation
He founded Virtue's internal Innovation Lab, launched Coca-Cola's first NFT, and is passionate about using technology to create culture-defining work and immersive brand worlds.
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Career

Work history

9-2025
VP, Global Creative Director, HUGO BOSS
HUGO BOSS
1-2024 - 8-2025
Advisory Board Member
Highsnobiety
11-2023 - 9-2025
VP, Creative Direction
Zalando
7-2023
IoDF Development Board Member
Institute of Digital Fashion
8-2021 - 9-2023
Global Executive Creative Director VICE / VIRTUE FUTURES
VICE Media
In the press

Media appearances

Dansk profil bliver ny global kreativ direktør for Hugo Boss. Featured in Markedsføring.dk
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Hugo Boss Videos: Commercial, Fashion Show & Interview. Featured in CMM Models
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Education

Morten has no verified education history

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Behavioral profile

DISC profile (public)

DISC behavioral profile

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