Morten Larsen

Commander
DISC Type : D

Seed Investor at EL i AS

Aarhus, Central Denmark Region, Denmark

Overview

Morten Larsen is a serial entrepreneur and investor in "Løvens Hule. " He previously led Just Eat and Miinto before founding and selling the food delivery service Hungry. dk. Colleagues and partners often describe him as analytical, dynamic, and trustful, with deep expertise in go-to-market strategy and execution for digital businesses.

Outside of his professional life, Morten is a family man who has been with his wife since they were teenagers and is a father to four children. He resides in Risskov and has recently shared his personal focus on health, including taking extended breaks from alcohol for well-being.

He founded Hungry. dk to compete directly with Just Eat, a company he had previously helped scale, and later sold it for a nine-figure sum.

Personality Overview

Decisive

Very Quick

Strong-Willed

They prefer to move quickly, and expect the same from others.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Startup Mentorship
Founded Topix. dk, a learning community where he shares 25 years of experience to help entrepreneurs succeed faster and hosts the podcast "IVÆRKSÆTTERLIVET".
E-commerce Growth
His career is defined by scaling digital marketplaces like Just Eat, Miinto, and Hungry. dk. His current investments, such as Vinhuset. dk, continue this focus.
Market Consolidation
Recently highlighted strategic acquisitions within his investment portfolio, including Vinhuset. dk's purchase of BEVCO and &Peopl's acquisition of Adminto.

Media Appearances

Morten has no verified media appearances

Work History

3-2025
Seed Investor at EL i AS
3-2025 - 11-2025
Seed Investor at Buch Couture
1-2025
Founder at Topix.dk
10-2024
Investor & board member at &Peopl
3-2024
Bestyrelsesmedlem at LAZZAWEB

Education

Morten has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Aarhus, Central Denmark Region, Denmark Job Level : Leadership Designation : Seed Investor at EL i AS
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Insights For Selling To Morten

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morten is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Morten

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Morten move?

  • If convinced, they can reach decisions quite fast.
  • Can Morten take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Morten

Personality Compatibility


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