Morten Thorsrud

Observer
DISC Type : ic

Group Chief Executive Officer at Sampo plc

Oslo, Oslo, Norway

Overview

Morten Thorsrud is the Group CEO of Sampo plc, a leading figure in the Nordic P&C insurance market. A graduate of BI Norwegian Business School, he built his career at If P&C Insurance, where he held multiple executive roles, including CEO, before his appointment to lead the Sampo Group.

Originally from Oslo, Norway, he travels extensively for investor meetings across North America and Europe. He has demonstrated a commitment to social causes, highlighting his companys charitable campaigns and partnerships with organizations like the Red Cross.

After an extensive international investor roadshow as the new CEO, he expressed his pleasure in finally holding meetings in his hometown of Oslo.

Personality Overview

Assertive

Example Seeker

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

P&C Insurance Growth
He is focused on delivering steady organic growth, driven by the Private and Small & Medium Enterprise (SME) business segments across the Nordics and UK.
Strong Corporate Culture
Believes that culture and values like empowerment and accountability are not just buzzwords but are essential for guiding daily decisions and driving long-term progress.
Investor Relations
Travels extensively to meet with investors in the US, Canada, and Europe to present company results and strategy.

Media Appearances

Morten has no verified media appearances

Work History

10-2025
Group Chief Executive Officer at Sampo plc
2-2019 - 10-2025
Chief Executive Officer at If Insurance (If P&C Insurance)
1-2013 - 2-2019
Executive Vice President, Head of Business Area If Private at If Insurance (If P&C Insurance)
5-2005 - 1-2013
Executive Vice President, Head of Business Area If Industrial at If Insurance (If P&C Insurance)
1-2004 - 5-2005
Head of Underwriting and Claims, If Industrial at If Insurance (If P&C Insurance)

Education

1992 - 1996
Master of Business and Economics from BI Norwegian Business School

More Information

Social Presence :

Prographics :

Exp : 29 Location : Oslo, Oslo, Norway Job Level : Leadership Designation : Group Chief Executive Officer at Sampo plc
URL has been copied!

Insights For Selling To Morten

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morten is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Morten

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Morten move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Morten take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Morten

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.