Morten Thorsrud in

Morten Thorsrud

Observer · DISC type ic
Group Chief Executive Officer at Sampo plc
📍 Oslo, Oslo, Norway

Morten Thorsrud is the Group CEO of Sampo plc, a leading figure in the Nordic P&C insurance market. A graduate of BI Norwegian Business School, he built his career at If P&C Insurance, where he held multiple executive roles, including CEO, before his appointment to lead the Sampo Group.

Originally from Oslo, Norway, he travels extensively for investor meetings across North America and Europe. He has demonstrated a commitment to social causes, highlighting his companys charitable campaigns and partnerships with organizations like the Red Cross.

After an extensive international investor roadshow as the new CEO, he expressed his pleasure in finally holding meetings in his hometown of Oslo.

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Experience
29 Years
Current Role
Group Chief Executive Officer
Job Level
Leadership
Location
Oslo, Oslo, Norway
Personality Overview

How Morten shows up

Assertive
Example Seeker
Curious

They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Priorities

Topics Morten cares about

P&C Insurance Growth
He is focused on delivering steady organic growth, driven by the Private and Small & Medium Enterprise (SME) business segments across the Nordics and UK.
Strong Corporate Culture
Believes that culture and values like empowerment and accountability are not just buzzwords but are essential for guiding daily decisions and driving long-term progress.
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Career

Work history

10-2025
Group Chief Executive Officer
Sampo plc
2-2019 - 10-2025
Chief Executive Officer
If Insurance (If P&C Insurance)
1-2013 - 2-2019
Executive Vice President, Head of Business Area If Private
If Insurance (If P&C Insurance)
5-2005 - 1-2013
Executive Vice President, Head of Business Area If Industrial
If Insurance (If P&C Insurance)
1-2004 - 5-2005
Head of Underwriting and Claims, If Industrial
If Insurance (If P&C Insurance)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1992 - 1996
Master of Business and Economics
BI Norwegian Business School
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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