Morten Valdemar Arvad in

Morten Valdemar Arvad

Examiner · DISC type cs
International Brand Manager, XQS at Scandinavian Tobacco Group
📍 Copenhagen, Capital Region of Denmark, Denmark

Morten Valdemar Arvad is the International Brand Manager for XQS at Scandinavian Tobacco Group, specializing in brand building and product innovation in the Nordic nicotine sector. His background includes several brand and commercial strategy roles at BAT. He holds a Masters degree from Copenhagen Business School.

He takes an honest and collaborative approach to his work, focusing on creating clear direction and driving measurable results across cross-functional teams.

As the mint portfolio strategy owner for XQS, he shapes a key product categorys global direction.

Read the full overview →
Experience
11 Years
Current Role
International Brand Manager, XQS
Job Level
Middle
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Morten shows up

Overcautious
Tough To Convince
Process Oriented

The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise. Being observant comes to them naturally.

Priorities

Topics Morten cares about

Next-Gen Products
He is focused on contributing to "Next Generation Products" in the modern oral nicotine category with the XQS brand.
Brand Innovation
His role involves shaping global brand direction and driving execution across key initiatives, including product launches and packaging development.
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Career

Work history

3-2025
International Brand Manager, XQS
Scandinavian Tobacco Group
1-2024 - 3-2025
Activation Executive
BAT
4-2022 - 2-2024
Brand Executive
BAT
6-2021 - 4-2022
Junior Executive in Trade Activation
BAT
5-2019 - 6-2021
Student Assistant
Nykredit
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-2018 - 10-2020
Master's degree
Copenhagen Business School
9-2015 - 8-2018
European Business
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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