Morten Valdemar Arvad is the International Brand Manager for XQS at Scandinavian Tobacco Group, specializing in brand building and product innovation in the Nordic nicotine sector. His background includes several brand and commercial strategy roles at BAT. He holds a Masters degree from Copenhagen Business School.
He takes an honest and collaborative approach to his work, focusing on creating clear direction and driving measurable results across cross-functional teams.
As the mint portfolio strategy owner for XQS, he shapes a key product categorys global direction.
Read the full overview →The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise. Being observant comes to them naturally.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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