Morten Valdemar Arvad

Examiner
DISC Type : cs

International Brand Manager, XQS at Scandinavian Tobacco Group

Copenhagen, Capital Region of Denmark, Denmark

Overview

Morten Valdemar Arvad is the International Brand Manager for XQS at Scandinavian Tobacco Group, specializing in brand building and product innovation in the Nordic nicotine sector. His background includes several brand and commercial strategy roles at BAT. He holds a Masters degree from Copenhagen Business School.

He takes an honest and collaborative approach to his work, focusing on creating clear direction and driving measurable results across cross-functional teams.

As the mint portfolio strategy owner for XQS, he shapes a key product categorys global direction.

Personality Overview

Overcautious

Tough To Convince

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Next-Gen Products
He is focused on contributing to "Next Generation Products" in the modern oral nicotine category with the XQS brand.
Brand Innovation
His role involves shaping global brand direction and driving execution across key initiatives, including product launches and packaging development.
Nordic Market Strategy
His career has centered on managing brand activation, pricing, and go-to-market plans for leading FMCG brands across the Nordic markets.

Media Appearances

Morten has no verified media appearances

Work History

3-2025
International Brand Manager, XQS at Scandinavian Tobacco Group
1-2024 - 3-2025
Activation Executive at BAT
4-2022 - 2-2024
Brand Executive at BAT
6-2021 - 4-2022
Junior Executive in Trade Activation at BAT
5-2019 - 6-2021
Student Assistant at Nykredit

Education

9-2018 - 10-2020
Master's degree from Copenhagen Business School
9-2015 - 8-2018
European Business from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : International Brand Manager, XQS at Scandinavian Tobacco Group
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Insights For Selling To Morten Valdemar

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morten Valdemar is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Morten Valdemar

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Morten Valdemar move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Morten Valdemar take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Morten Valdemar

Personality Compatibility


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