Morten Vedel

Sharpshooter
DISC Type : CD

Nordic Head of Sales - Marketing DK-NO-SE (Interim) at Burger King Scandinavia

Denmark

Overview

Morten is a commercially driven C-level executive with over 25 years in FMCG and retail, currently serving as the Group CMO for Lagkagehuset (Ole & Steen). His leadership, which emphasizes clarity, data, and curiosity, has been honed at Harvard Business School and in roles at Burger King and 7-Eleven. Colleagues describe him as listening, reflected, and an inspiring partner.

With a passion for global brands like The Walt Disney Company, Morten possesses a distinctively creative and humorous communication style. This is evident in his professional social media presence, where he uses engaging storytelling. His international mindset is further demonstrated by his proficiency in five languages, including English and German.

Unique fact: Morten is fluent or proficient in five languages: Danish, English, German, Swedish, and Norwegian.

Personality Overview

Rigorous & Demanding

Fast But Analytical

Precise But Practical

They are very proud of what they do.  They respond better to strong and respectful interactions. They are not focused on building rapport and relationships.

Topics They Care About

Brand Storytelling
Passionate about brand building, he emphasizes "proud Danish baking traditions" and uses a creative, pun-filled writing style to engage customers and attract talent.
International Expansion
His role as Group CMO covers Denmark, the UK, and the US, reflecting his experience in executing commercial strategies for brands across international markets.
Commercial Growth
Focuses on delivering topline growth in the retail and FMCG sectors through strategic P&L management, digital acceleration, and building strong commercial teams.

Media Appearances

Morten has no verified media appearances

Work History

11-2025
Nordic Head of Sales - Marketing DK-NO-SE (Interim) at Burger King Scandinavia
2024 - 2025
Group CMO Commercial- & Marketing Director DK-UK-US at Lagkagehuset
2021 - 2024
Nordic CEO & Country Director DK-NO-SE at INFARM
2019 - 2021
COO Sales Director at Irma
9-2017 - 9-2019
CMO Commercial- & Marketing Director at 7-Eleven

Education

Strategy Execution from Harvard Business School
Marketing & Communications from International Business Management Institute (IBMI)

More Information

Social Presence :

Prographics :

Exp : 23 Location : Denmark Job Level : Mid-senior Designation : Nordic Head of Sales - Marketing DK-NO-SE (Interim) at Burger King Scandinavia
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Insights For Selling To Morten

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morten is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Morten

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Morten move?

  • They can take decisions very fast if you manage to convince them.
  • Can Morten take some risk or not?

  • The risks don’t matter much to them.

You And Morten

Personality Compatibility


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