Morten Vedel in

Morten Vedel

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Nordic Head of Sales - Marketing DK-NO-SE (Interim) at Burger King Scandinavia
📍 Denmark

Morten is a commercially driven C-level executive with over 25 years in FMCG and retail, currently serving as the Group CMO for Lagkagehuset (Ole & Steen). His leadership, which emphasizes clarity, data, and curiosity, has been honed at Harvard Business School and in roles at Burger King and 7-Eleven. Colleagues describe him as listening, reflected, and an inspiring partner.

With a passion for global brands like The Walt Disney Company, Morten possesses a distinctively creative and humorous communication style. This is evident in his professional social media presence, where he uses engaging storytelling. His international mindset is further demonstrated by his proficiency in five languages, including English and German.

Unique fact: Morten is fluent or proficient in five languages: Danish, English, German, Swedish, and Norwegian.

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Experience
23 Years
Current Role
Nordic Head of Sales - Marketing DK-NO-SE (Interim)
Job Level
Mid-senior
Location
Denmark
Personality Overview

How Morten shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Morten cares about

Brand Storytelling
Passionate about brand building, he emphasizes "proud Danish baking traditions" and uses a creative, pun-filled writing style to engage customers and attract talent.
International Expansion
His role as Group CMO covers Denmark, the UK, and the US, reflecting his experience in executing commercial strategies for brands across international markets.
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Career

Work history

11-2025
Nordic Head of Sales - Marketing DK-NO-SE (Interim)
Burger King Scandinavia
2024 - 2025
Group CMO Commercial- & Marketing Director DK-UK-US
Lagkagehuset
2021 - 2024
Nordic CEO & Country Director DK-NO-SE
INFARM
2019 - 2021
COO Sales Director
Irma
9-2017 - 9-2019
CMO Commercial- & Marketing Director
7-Eleven
In the press

Media appearances

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Education
Strategy Execution
Harvard Business School
Marketing & Communications
International Business Management Institute (IBMI)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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