'Mr. Maverick' Paresh Patel

Critic
DISC Type : C

Principal Consultant at Lotus Media

Mumbai, Maharashtra, India

Overview

Paresh Patel is a veteran digital marketing consultant with over two decades of experience, having co-founded Acenet, now Lotus Media, in 1998. He specializes in fixing unpredictable B2B pipelines using Account-Based Marketing and AI agents. He holds a degree in Industrial Electronics Technology from VPM Polytechnic.

He has been navigating the digital marketing landscape since its early days, starting his agency journey back in 1998.

Personality Overview

Critic

Information Seeker

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Account-Based Marketing
He focuses on practical ABM that avoids complex, unused strategy decks and emphasizes the importance of operational maturity and 1: 1 engagement for real results.
AI in Sales
Views AI agents as the solution to scaling ABM operations and overcoming the heavy manual work involved in account qualification and outreach activities.
Existing Customer Growth
Believes the most significant revenue comes from existing customers who already have trust, advocating for targeted ABM strategies for expansion.

Media Appearances

'Mr. has no verified media appearances

Work History

6-2005
Principal Consultant at Lotus Media
9-1998 - 3-2012
Co-Founder at Acenet

Education

1992 - 1995
Industrial Electronics Technology/Technician from VPM Polytechnic - Thane
1980 - 1990
Education details unavailable from Fatima High School - Ghatkopar, Mumbai

More Information

Social Presence :

Prographics :

Exp : 27 Location : Mumbai, Maharashtra, India Job Level : Senior Designation : Principal Consultant at Lotus Media
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Insights For Selling To 'Mr. Maverick'

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with 'Mr. Maverick' is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from 'Mr. Maverick'

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will 'Mr. Maverick' move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can 'Mr. Maverick' take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And 'Mr. Maverick'

Personality Compatibility


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