'Mr. Maverick' Paresh Patel in

'Mr. Maverick' Paresh Patel

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Principal Consultant at Lotus Media
📍 Mumbai, Maharashtra, India

Paresh Patel is a veteran digital marketing consultant with over two decades of experience, having co-founded Acenet, now Lotus Media, in 1998. He specializes in fixing unpredictable B2B pipelines using Account-Based Marketing and AI agents. He holds a degree in Industrial Electronics Technology from VPM Polytechnic.

He has been navigating the digital marketing landscape since its early days, starting his agency journey back in 1998.

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Experience
27 Years
Current Role
Principal Consultant
Job Level
Senior
Location
Mumbai, Maharashtra, India
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Decision Approach
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Priorities

Topics 'Mr. cares about

Account-Based Marketing
He focuses on practical ABM that avoids complex, unused strategy decks and emphasizes the importance of operational maturity and 1: 1 engagement for real results.
AI in Sales
Views AI agents as the solution to scaling ABM operations and overcoming the heavy manual work involved in account qualification and outreach activities.
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Career

Work history

6-2005
Principal Consultant
Lotus Media
9-1998 - 3-2012
Co-Founder
Acenet
In the press

Media appearances

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Education
1992 - 1995
Industrial Electronics Technology/Technician
VPM Polytechnic - Thane
1980 - 1990
Education details unavailable
Fatima High School - Ghatkopar, Mumbai
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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