Mubarak Zubairu

Researcher
DISC Type : Cs

Founder at BlockEdify

United Kingdom

Overview

Mubarak Zubairu is a results-driven Growth Marketing Manager specializing in the blockchain and cryptocurrency sectors. With experience at OKX and CoinW, he excels in community building, business development, and KOL management. People often describe him as diligent, dedicated, and an excellent team player who is always open to learning.

He is passionate about empowering individuals in the Web3 ecosystem by bridging the knowledge gap. This commitment led him to establish an educational platform focused on fostering a deeper understanding of decentralized finance through community outreach, webinars, and hands-on learning experiences.

Unique fact: He founded BlockEdify, an initiative dedicated to developing educational content to promote blockchain and cryptocurrency knowledge.

Personality Overview

Soft Communicator

Self-Disciplined

ROI Seeker

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

KOL Influence
He views the "Influence Pipeline" as a core growth engine, focusing on engineering a predictable system for market visibility beyond simple creator acquisition.
Community Building
Has over six years of experience building vibrant global communities and fostering strategic partnerships for platforms like LBank and Safle.
Blockchain Education
Founded BlockEdify to create educational content, organize webinars, and facilitate discussions to empower individuals in the Web3 space.

Media Appearances

Mubarak has no verified media appearances

Work History

1-2024
Founder at BlockEdify
9-2023 - 8-2025
Business Development Manager at OKX
11-2019 - 8-2023
Business Development Manager at CoinW

Education

1-2020 - 1-2022
Master of Business Administration - MBA from University of South Africa (UNISA)
2014 - 2019
degree from University of Cape Town

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Leadership Designation : Founder at BlockEdify
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Insights For Selling To Mubarak

During A Call Or A Meeting

DO's

  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mubarak is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Mubarak

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Mubarak move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Mubarak take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Mubarak

Personality Compatibility


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