Vikas Dubey

Editor
DISC Type : CS

Business Head - Embedded Finance at Zype

Mumbai, Maharashtra, India

Overview

Vikas Dubey is the Business Head of Embedded Finance at Zype, focused on reshaping Indias credit landscape. His career spans key roles in strategy and alliances at TransUnion CIBIL, CASHe, and BankBazaar. He holds a Master of Marketing Management from Jamnalal Bajaj Institute of Management Studies.

Beyond his professional focus, Vikas shows a keen interest in leadership and ethics. He publicly admires visionary political figures who have driven national economic progress and is vocal about his disapproval of what he considers poor corporate marketing tactics, advocating for more responsible practices.

He once publicly compared a companys marketing stunt to a controversial celebrity, questioning how far corporate gimmicks can go.

Personality Overview

Slow Buyer

Self-Disciplined

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Embedded Finance
As the Business Head at Zype, he is actively building and leading in this space to serve the next generation of credit users in India.
Digital Lending
His experience at CASHe and current role at Zype highlight a commitment to creating fully digital, paperless, and seamless consumer finance experiences.
Fintech Partnerships
Previously managed key accounts and strategic partnerships with banks, NBFCs, and credit companies at BankBazaar and CASHe.

Media Appearances

Vikas has no verified media appearances

Work History

2-2024
Business Head - Embedded Finance at Zype
10-2022 - 2-2024
Assistant Vice President at TransUnion CIBIL Limited
9-2021 - 10-2022
Director - Strategic Alliances at CASHe
5-2021 - 8-2021
Senior Manager - Strategic Alliances at CASHe
10-2019 - 4-2021
Manager - Key Accounts at BankBazaar India

Education

Master of Marketing Management from Jamnalal Bajaj Institute of Management Studies (JBIMS)
2005 - 2008
Bachelor of Management Studies from University of Mumbai

More Information

Social Presence :

Prographics :

Exp : 6 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : Business Head - Embedded Finance at Zype
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Insights For Selling To Vikas

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vikas is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Vikas

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Vikas move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Vikas take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Vikas

Personality Compatibility


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