Mukesh Poddar

Editor
DISC Type : CS

Head - Marketing at Bio-Rad Laboratories

Delhi, India

Overview

Mukesh Poddar is the Head of Marketing at Bio-Rad Laboratories, bringing 16 years of experience in the life sciences and healthcare industry. He holds a Masters from Bangalore University and a PGDBM from NMIMS. Colleagues describe him as strategic, knowledgeable, and a skillful motivator.

He recently led the successful 8th India Droplet Digital PCR Symposium across three cities, launching new product innovations.

Personality Overview

Objective Thinker

Sometimes Friendly

Fact-Driven

They are always well-planned and adopt a systematic approach.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Life Science Marketing
Focuses on creating impactful, customer-centric campaigns to drive revenue and market share in the life science and clinical diagnostics sectors.
Digital PCR Technology
Recently concluded a 3-city scientific symposium on Droplet Digital PCR, highlighting his focus on launching the latest product innovations like the QX700.
Immunohematology Solutions
Actively promotes Bio-Rad's innovations in immunohematology, including Gel Technology and automation, at major industry conferences like TRANSCON.

Media Appearances

Mukesh has no verified media appearances

Work History

4-2022
Head - Marketing at Bio-Rad Laboratories
9-2018 - 3-2022
Marketing Manager at Bio-Rad Laboratories
4-2017 - 8-2018
Sales Support Manager at Bio-Rad Laboratories
8-2007 - 10-2008
Research Assistant at Thrombosis Research Institute Bangalore

Education

1-2021 - 12-2022
PGDBM from NMIMS CDOE
2005 - 2007
Master’s Degree from Bangalore University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Delhi, India Job Level : N/A Designation : Head - Marketing at Bio-Rad Laboratories
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Insights For Selling To Mukesh

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mukesh is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Mukesh

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Mukesh move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Mukesh take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Mukesh

Personality Compatibility


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