Murdo Gordon

Critic
DISC Type : C

Executive Vice President Global Commercial Operations at Amgen

Thousand Oaks, California, United States

Overview

Murdo Gordon is the Executive Vice President of Global Commercial Operations at Amgen, where he is responsible for the companys global commercial strategy and ensuring its medicines reach patients. He previously served as Chief Commercial Officer at Bristol-Myers Squibb and holds a B. S. from Concordia University.

He is passionate about leadership that empowers individuals and teams to excel in a modern, flexible work environment. Murdo is driven by a mission to serve patients, frequently connecting with them to understand their journeys and reinforce the purpose behind his teams work.

He serves on the Board of Directors for AdvaMed, the Advanced Medical Technology Association.

Personality Overview

Objective Thinker

ROI Driven

Precise

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Patient-Centricity
Consistently emphasizes that patients are at the heart of Amgen's work, sharing their stories to connect his teams with the company's core mission.
Cardiovascular Health
Actively promotes research and awareness around cardiovascular disease, sharing data from studies like VESALIUS-CV to highlight the need for earlier treatment.
Global Commercial Strategy
His career is defined by leading global commercial operations, including sales, marketing, access, and pricing for major biopharmaceutical companies.

Media Appearances

Amgen's Murdo Gordon On Generating Sales Growth In A Challenging Commercial Year. Featured in Citeline Insights

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Murdo Gordon - Amgen. Featured in Amgen (Corporate Leadership Page)

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Amgen Announces Succession Plans For Two Executive Officers. Featured in Amgen Investor Relations News Release

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Work History

9-2018
Executive Vice President Global Commercial Operations at Amgen
10-2018
Director at Robert Wood Johnson University Hospital
7-2016 - 8-2018
Chief Commercial Officer at Bristol-Myers Squibb
1-2015 - 7-2016
Head of Worldwide Markets at Bristol-Myers Squibb
11-2013 - 1-2015
President, US at Bristol-Myers Squibb

Education

1986 - 1989
Bachelor of Science from Concordia University
2001 - 2002
General Management Program from INSEAD

More Information

Social Presence :

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Exp : 12 Location : Thousand Oaks, California, United States Job Level : Leadership Designation : Executive Vice President Global Commercial Operations at Amgen
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Insights For Selling To Murdo

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Murdo is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Murdo

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Murdo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Murdo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Murdo

Personality Compatibility


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